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Posts Tagged ‘SPCA’

Does Social Media Make Crisis Communications More Difficult to Manage?

Crisis-magnifiedMuch like the Internet changed the way people read the news, social media drastically altered the way PR pros develop our strategies.

Every aspect of media relations, public affairs, and client outreach has been influenced because every person has a voice on whatever online network he/she chooses. However, the one area in which most of us are just beginning to understand social’s influence is crisis communications.

All crisis communications plans are being rectified, teams are being reconstructed, and ideas are being changed because the information vacuum of social media can suck a little if you don’t prepare accordingly.

The question is: When it comes to social media and crisis communications, is “preparation” even possible? An answer may be in a story involving a canine hater and former CEO of Centerplate named Desmond HagueRead more

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NZ Animal Rights Group: ‘Dogs Can Drive Cars Too!’

“A dog driving a car isn’t something you see every day”—but it will be something you can see on live TV in New Zealand thanks to a PR campaign dreamed up by the Auckland wing of the Society for the Prevention of Cruelty to Animals. (Turns out that Hobbits aren’t the only short, furry creatures beloved by all Down Under.)

We love dogs as much as the next guy (or the next rock star), so we were total suckers for the SPCA’s “dogs can drive” campaign, designed to “change the public’s perception on the intelligence of rescue dogs” sometimes tragically seen as dumb and disposable.

Oh wow. Click through for the official version:

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