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Posts Tagged ‘Spin’

5 Important Things PR Is Not

what is prFrom agency to agency, professional to professional, definitions of this glorious industry differ almost daily. If you ask people to define PR, the answers you get will be more all-over-the-place than those submitted in response to you “is reality TV scripted?” survey.

So people disagree about what PR is. But the more important query to remember during these days of evolution may concern “What PR is NOT.

After the visions of sugar plums and jolly fat men fade from your head, 2015 may be the time to definitively answer the big question — but we have to start with a negative.

Hopefully, this week’s edition of “5 Things” can be a small gift for those who struggle to define what their business does. Here, then, are five classifications that definitely don’t apply to the communications industry.

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

David Rakoff, Writer and Humorist, Dead at 47

At the core of all PR is humanity, and David Rakoff understood humanity like no one else. His insights were naked and powerful, his life heartfelt and poignant. Boldly insecure and damned funny, Rakoff connected with people because he was honest about being sad. For Rakoff, being unhappy was OK, even normal. For many of us, this unwelcome truth was beaten out of us as children and replaced with Santa Claus.

As noted in this Gothamist post, Rakoff opened his most recent book, Half Empty, with the lines “We were so happy. It was miserable.” If that doesn’t make you laugh, then I’ve got some terrible news for you about Santa Claus. Rakoff wrote two other collections of essays, Fraud and Don’t Get Too Comfortable, in addition to publishing pieces in magazines from GQ to Spin. He was also a popular contributor to This American Life on NPR.

Rakoff’s death was especially notable because he treated his disease with humor, which is a form of courage we give to others to spare them our pain. Rakoff, born in Canada, was also a classic New Yorker—the kind of New Yorker who believed that art and its ability to bring together, and not money and its ability to separate, was at the core of the city’s soul. He will be missed. RIP David Rakoff. You can relax now.

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Revolving Door: TechCrunch, ‘Spin,’ BuzzFeed, and More

News just broke about an hour ago ago that TechCrunch editor Erick Schonfeld is leaving the company and Eric Eldon is moving up the masthead. Schonfeld took the editor position in September during that period of upheaval that saw Michael Arrington’s departure from the site. According to a post on TechCrunch, the site will now place a renewed “focus on the basics” with a continued search for writers in Silicon Valley and other key cities. Business Insider notes the many changes at TechCrunch in recent months.

Spin magazine has unveiled a sneak peek of its rebrand. The magazine has undergone a redesign and the Spin.com website is now the content’s hub. More here.

BuzzFeed has hired author and Rolling Stone contributing editor Michael Hastings to cover President Obama’s re-election campaign. BuzzFeed hired Politico’s Ben Smith in December and promised a number of new hires in the coming months. The announcement here.

Pinterest is directing major traffic to sites like marthastewartweddings.com and Country Living. [via Mashable]

Du Jour magazine is launching to target those with a net worth of $5 million, in case you’re targeting that demographic. [via FishbowlNY]

Click through for more changes in the media world.

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Revolving Door: ‘Today’ turns 60, @SpinReviews, Top Media Pinners, and more

The January 6, 1964 cover

Today commemorates 60 years on the air. TVNewser went to the party last night.

The New York Times‘ public editor Arthur Brisbane was feeling the heat yesterday over his take on whether reporters should be “truth vigilantes.” A lot of people thought that was a dumb question so Brisbane has come back to reiterate that it is not. Jill Abramson has also responded.

A Ron Paul super PAC has written a press release calling for CNN‘s Dana Bash to be taken off the campaign beat. CNN replied: “The notion that Dana is anything but objective is preposterous.”

Spin magazine has launched @SpinReviews. [via Fishbowl NY]

Newsweek plans to recreate the magazine’s 1960s design in the March 19 issue to commemorate the season premiere of Mad Men. [via Ad Age]

Pinterest says Martha Stewart, Real Simple, and Better Homes & Gardens are top pinners. [via minOnline]

The Huffington Post has launched a Good News channel for inspiration stories. Jessica Prois, who also heads the Impact section, will edit the new channel.

Click through for more media changes.

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SPIN Magazine Names BNC Agency of Record

spin.jpg

SPIN magazine has retained BNC (Bragman Nyman Cafarelli) as agency of record for all marketing communications. BNC will work to promote magazine and web editorial content, as well as the company’s upcoming 25th anniversary celebration in 2010, which will include “commemorative issues, live concerts and other programming elements.”

“We are tremendously excited to help make the world take note of the extraordinary work SPIN is doing in print, on the Web and through their exceptional events series,” said Joseph Assad, Executive Vice President and General Manager, BNC. SPIN‘s circulation is currently at 540,000.

BNC has worked with “more than 100 celebrities” said Assad, including Cameron Diaz, Jenna Fisher, Whoopi Goldberg and Kate Hudson. Corporate clients include Samsung, T-Mobile, Audi and Amazon.com.