Strategy: it’s the one thing we always try to sell our clients and, arguably, the thing we most often fail to deliver.
No worries, though; it’s understandable. We’ve all had clients call in a panic while we’re neck deep in creating a strategy that would make Alexander the Great scratch his head.
As longtime residents of Tactic Town, we’ve all heard this one:
“Do this, now! We are in a bind and need some help.”
Now it’s sweet that clients call with their hair on fire, imploring us to take the lead. But tactics don’t always pay the bills unless you have a desired goal.
So, here’s another listicle for every flack to enjoy: the 5 PR Strategy Mistakes to Avoid.