Spotify might not be making any money, but it’s here to stay—and it’s time for brands to figure out how to make the most of it.
The company recently worked with competitors Pandora and TuneIn on an Edison Research study meant to sway skeptical advertisers who may doubt the trend’s influence and staying power. Here are their most significant findings:
- 53% of Americans listen to Internet radio in some form.
- 32% are doing so “a lot” more often than one year ago.
- The new wave of Internet radio providers has led to Americans spending more time with audio content, be it music, news or live events: 26% say the time they spend listening is simply “new audio time” that doesn’t replace any particular activity.
Here’s the full Prezi presentation if you’re interested. Infographic after the jump.