As we learned yesterday, one of Taylor Swift‘s more brilliant moves to help promote her new album was to remove all of her material from Spotify. The decision sparked a sort of “turf war” between Spotify and iTunes as the 1989 quickly became what some estimate to be the last-ever platinum album.
Now, for some context: have you heard of sending a message via a Spotify playlist? Over on our ad blog, we mentioned Melissa Saylors, an art director who created a playlist that doubled as a note to digital agency 360i (or “The Oreo People”). The agency hired her.
Now, here’s the message Spotify sent Taylor yesterday, via a combination press release/mini-narrative in playlist form.
It’s both cute and desperate!