The Ad Age Digital Conference continued this morning with a presentation from David Fischer, Facebook’s VP of business and marketing partnerships, whose presentation could be boiled down to this: “Your brand needs an always-on strategy.”
When your brand is on social networks, like, say, Facebook, it’s always accessible. Moreover, marketing efforts “have always tried to stimulate word-of-mount, but it’s really short-lived. Social technology is changing that,” Fischer added.
It’s not just about reaching the people who “like” you, it’s about reaching the people they’re friends with. According to Fischer, the average user has 130 friends. Reaching those friends spreads your company’s message naturally.