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Posts Tagged ‘Spotify’

Facebook VP Fischer Advises An ‘Always-On Strategy’

The Ad Age Digital Conference continued this morning with a presentation from David Fischer, Facebook’s VP of business and marketing partnerships, whose presentation could be boiled down to this: “Your brand needs an always-on strategy.”

When your brand is on social networks, like, say, Facebook, it’s always accessible. Moreover, marketing efforts “have always tried to stimulate word-of-mount, but it’s really short-lived. Social technology is changing that,” Fischer added.

It’s not just about reaching the people who “like” you, it’s about reaching the people they’re friends with. According to Fischer, the average user has 130 friends. Reaching those friends spreads your company’s message naturally.

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Generation Y: Brands Must Be Honest, Engaging

Anyone struggling to understand Generation Y, a.k.a. the millennials, and their relationship to brands has a lot of work ahead of him.

This generation is not defined by technology; it is very open, but distrustful; and it is at the center of a cultural shift. That info is among the findings in a new report by Onesixtyfourth, a New York-based brand consultancy. The sociological findings help explain the worldview of many millennials, defined as young people born between 1980 and1995.

To simplify: they like engaging brands, ones that are fluid and changing, and those that are open and honest with consumers. A brand has to stand for something. It has to own up to its mistakes. And it also has to want to make a difference in the world.

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Spin the Agencies of Record

Spotify has chosen Grayling for awareness building work in Germany, Austria, and Switzerland, Holmes Report says. Though Spotify has not yet launched in these markets, it already faces competition from Simfy, another music service.

FCC Environmental, a waste oil collection and processing company, has chosen Sawmill Marketing Public Relations for a campaign introducing FCC’s first sustainable motor oil recycling facility. Work will include community relations, message development, and crisis planning.

RPR Public Relations has added three clients to its roster: Neat Containers, a plastic storage system manufacturer; aGREATER.US, a website focused on legislative ideas; and TomiTag, a QR code jewelry company launching next month.

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Facebook + Spotify = Goodbye iTunes?

Photo: Facebook

Oversharing on the Internet went in to overdrive today, after Mark Zuckerberg and Co. at Facebook redeemed themselves from Wednesday’s worldwide backlash against its revamped news feed.

Facebook’s “clean” design of Timeline pages, music streaming, and more connectivity through an open-graph feature is garnering a lot of praise in the blogosphere. Zuckerberg introduced the changes Thursday morning at f8, a Facebook developers conference, and it wasn’t long until there was positive reaction all over the Web about new partnerships with Netflix (not in the U.S., so they can’t even use that to do a little damage control) and music service Spotify.

Musicians should pay attention to this Facebook transformation.

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Spotify Crashes Klout

Our Twitter feed went berserk today with news that Spotify, the European music service, has finally made it to U.S. shores. Users could start signing up for the paid service today, but the free service is available by invite now and rolling out over the coming weeks.

Hoping to leverage the excitement about Spotify, Klout announced that they would offer freebie invites to its biggest influencers. Klout went down after a mad rush to the site. Klout CEO Joe Fernandez told CNet that they’d planned for 30 times more traffic and bypassed that in the first hour. Whoa. The offer should be relaunching tomorrow. Read more

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