Burson-Marsteller announced the promotion of Nicole Cornish to the position of chief operating officer for the North American region. Prior to today’s announcement, Cornish simultaneously served as CEO of the agency’s “grassroots operation” Direct Impact and SVP of its North American operations. The release tells us that her primary focus as COO will be talent retention and recruitment; she will report directly to US CEO Michael Law, and EVP Connie Partoyan will assume the role of President at Direct Impact, which is currently looking for a new CEO.
Cornish, who operates out of Washington, D.C., has spent well over a decade with the B-M organization, first as a manager of brand marketing. She joined Direct Impact in 2003 and was named CEO in 2012. She previously spent more than two years as an account supervisor at Edelman.
Branding firm Lippincott expanded its executive team with the hiring of Cory Cruser as partner in its experience innovation practice. Cruser joins the firm from digital ad/marketing agency Razorfish, where he served as group director and lead of the data-driven marketing. Prior to joining Razorfish, he served as a manager/strategic consultant at professional services firm Ernst & Young.
The release tells us that Cruser’s duties at Lippincott will include insights regarding its digital services; his resume includes extensive work in the user experience field including establishment/management of data analysis and innovation capabilities. (Link)