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Posts Tagged ‘Standard Oil’

Rockefellers, Heirs to Oil Fortune, Announce Divestment from Fossil Fuels

640x400rbf-logo_color_left__largeWe can’t imagine John D. Rockefeller ever thought his heirs would be releasing a statement like this one.

On the heels of the largest-ever climate change protest that occurred in NYC this past weekend, and just before multiple countries are set to meet at the UN to discuss a climate change treaty, the Rockefellers — heirs to the Standard Oil fortune — have announced that their $860 million charitable foundation, The Rockefeller Brothers Fund (RBF), plans to completely divest in fossil fuels.

The statement reads in part:

“Given the RBF’s deep commitment to combating climate change, the Fund is now committing to a two-step process to address its desire to divest from investments in fossil fuels. Our immediate focus will be on coal and tar sands, two of the most intensive sources of carbon emissions. We are working to eliminate the Fund’s exposure to these energy sources as quickly as possible…As we take the steps to divest from coal and tar sands investments, we are also undertaking a comprehensive analysis of our exposure to any remaining fossil fuel investments and will work with the RBF Investment Committee and board of trustees to determine an appropriate strategy for further divestment over the next few years.”

This move represents a trend in philanthropic planning toward treating endowments and investments themselves as tools for social change; over the past few years, college endowments, churches, pension funds and city governments alike have pledged to sell a total of $50 billion in investments in oil, coal and gas companies. Read more

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Dr. Seuss, Branding Genius

The doctor is inToday in unexpected nostalgia: By the time they come of age, most American children have in some way experienced the multimillion dollar brand that is the estate of writer/illustrator Theodore Seuss Geisel, aka Dr. Seuss. Multiple generations got to know the good doctor through his colorful, award-winning children’s books, TV specials and a string of hand- and computer-animated films of varying critical and commercial success.

Anyone with a soft spot for Seuss’s work will get a kick out of this online exhibit, recently made available by the Library of the University of California, San Diego. His instantly recognizable visual brand shines through in a series of amusing pre-war ads for companies as disparate as Ford, NBC, Ajax, GE and Standard Oil. Like contemporary Walt Disney, Suess knew that there was no better way to humanize a brand than with adorably anthropomorphic creatures; he was a master of developing a unique visual signature that somehow tied back to the product in question.

Does a cynical age embodied by the increasingly sarcastic tone of Disney and DreamWorks properties still allow for the whimsy of a Seuss? We hope so.