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Posts Tagged ‘Star’

So Long to ‘Sad Jen,’ America’s Favorite Brand

If you visited a pharmacy, supermarket, gas station or pretty much any other retail spot at some point between 2005 and last week, you learned a few things: Jen is sad. Jen is lonely. Jen wants babies. Jen can’t get over Brad.

We’ve never paid money for a tabloid publication, but we heard that story too–over and over and over again. It drove millions in sales and ad revenue for rags like US Weekly, Star , OK and even People (which is Time Warner’s top property, by the way). Of course, Jennifer Aniston is engaged now, and New York Magazine got to the heart of the earth-shattering issue this week with an in-depth analysis of her “strange run as America’s favorite spinster next door.”

Whether you liked it or not (we didn’t), “Sad Jen” was an enduring brand in the most modern sense of the word.

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Revolving Door: CNN, ‘Harper’s Bazaar,’ YouTube, and More

CNN is revamping its morning programming, bringing Ashleigh Banfield and Soledad O’Brien into the line up. The morning will be broken into two shows, from 5a.m. to 7a.m. and 7a.m. to 9a.m. Daytime staffing is also undergoing a reorganization.  [via TVNewser]

Harper’s Bazaar has launched a Brazilian edition with Maria Prata serving as EIC. It debuts with the November issue featuring Brazilian model Giselle Bündchen on the cover. Harper’s Bazaar is now published in 16 languages.

Competition is heating up for Middle East coverage, The New York Times says.

YouTube is launching 96 channels worth of original content that will feature celebs, sports, news, and more. Content partners will include Hearst, Ashton Kutcher, and The Wall Street Journal. You’ll start seeing the new video channels in November. Or will you? TechCrunch wonders aloud how the site plans to get viewers to tune in.

Every Day with Rachael Ray is now officially part of Meredith. The first issue under the Meredith name will be February 2012. Linda Fears, editorial director of Meredith Food Content and EIC of Family Circle will oversee EDWRR‘s content. And Christine Guilfoyle has rejoined the publication as publisher. [via Fishbowl NY]

More media moves after the jump.

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