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<title>Star Trek Into Darkness - PRNewser</title>
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<copyright>Copyright 2013</copyright>
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<title>Studio Screens New Star Trek Film for Dying Fan</title>
<description><![CDATA[<p><img class="alignleft size-medium wp-image-53692" title="Star Trek Into Darkness Paramount" src="http://www.mediabistro.com/prnewser/files/2013/01/Star_Trek_into_Darkness_poster-202x300.jpg" alt="Star Trek Into Darkness Paramount" width="202" height="300" />Promoting a Hollywood blockbuster is a massive project, especially when you’re working with a very well-established franchise. Sometimes it’s tough to break through the media onslaught and let your core fan base know how much they mean to the property.</p>
<p>Today Hollywood fantasy man JJ Abrams, whose <strong><em>Star Trek Into</em> <em>Darkness</em></strong><em> </em>will undoubtedly be one of 2013&#8242;s biggest sequels, scored a bit of great PR that almost—almost—makes us forgive him for all the hours we lost to <strong><em>Lost</em>.</strong></p>
<p>Star Trek is one of the most resilient entertainment franchises around, due in large part to the oft-mocked intensity of its biggest fans. Right around Christmas, one of those fans posted a <a href="http://www.reddit.com/r/startrek/comments/15f7rf/please_come_to_the_rescue_of_a_star_trek_fan/">heart-breaking request</a> to the <strong>Reddit</strong> Star Trek subgroup on behalf of a friend whose wife describes him as an “amazingly healthy film buff&#8221; who recently received a devastating diagnosis: a severe vascular tumor that leaves him with “weeks to live.”</p>
<p>The man had a very specific wish for his remaining days: to see <em>Star Trek Into Darkness</em> before its official release in May. The post made its way around the Internet after Christmas, and today brought news that Abrams had seen the request <a href="http://io9.com/5971878/jj-abrams-grants-a-dying-star-trek-fans-final-wish">and responded</a>. According to the sick man’s wife, he already attended a private screening of the film nearly six months before its official release date. We are very impressed by Abrams&#8217;s response&#8211;and by the Star Trek web community’s ability to rally around one of its own.</p>
<p>This is kind of a no-brainer, guys. The move doesn’t just make JJ Abrams look like a nice guy; it makes him look like a director who understands and values the passion of his biggest fans. That’s enough to make us smile <em>and</em> leave us looking forward to the film&#8217;s May debut. Well played.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Patrick Coffee</dc:creator>
<comments>http://www.mediabistro.com/prnewser/studio-screen-new-star-trek-film-for-dying-fan_b53690#disqus_thread</comments>
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		<category><![CDATA[Advocacy]]></category>
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		<category><![CDATA[JJ Abrams]]></category>
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		<category><![CDATA[Star Trek]]></category>
		<category><![CDATA[Star Trek Into Darkness]]></category>
<pubDate>Wed, 02 Jan 2013 13:27:14 +0000</pubDate>
  
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