“Location, location, location” have long been known as the three things that matter in property. A keynote speaker at the Hospitality Sales & Marketing Association International Digital Marketing Strategy conference (HSMAI) on Tuesday also talked about how important it can be for marketing.

Asif Khan, the Location Based Marketing Association (LBMA) founder and president, defined location marketing as “the integration of people, places, and media,” and explained that it’s more than check-ins, the latest deals, and Foursquare. He also pointed out that location-based marketing takes being at home into account, takes place on more than mobile devices, and is equally popular now with both genders.

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