Here’s a must-read for anyone in tech PR: Medium writer Amy Westervelt tells struggling startups that agencies and journalists are rarely to blame for their inability to dominate headlines. One question she gets far too often:
“Can we review and edit quotes before the piece is published?”
That quote alone tells us that the solution to the “blame PR” problem is to get to know a little better what it is, exactly, that your hacks and flacks do.
Click through for some choice quotes from Westervelt’s list: