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Posts Tagged ‘Stella Artois’

Budweiser Issues Sassy Social Response to ‘Watered Down’ Lawsuit

Anheuser-Busch, maker of such top-quality “beers” as Budweiser, Michelob and Stella Artois, isn’t playing nice in the face of a lawsuit filed by former employees who claim the brewery illegally waters down its products.

Yesterday the company took the opportunity to simultaneously mock its accusers and call attention to its CSR efforts by publishing a print version of this campaign spot in 10 major U.S. newspapers:

Not only did this ad give Bud a chance to brag about the purity of its products; it also reminded fans that the company donates millions of cans of drinking water (complete with the full Anheuser-Busch logo) to The American Red Cross and other disaster relief organizations.

Whoa there, guys. Didn’t your mom teach you that no one likes a braggart?

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Great PR: Customized Holiday Greetings from Stella Artois

Stella Artois produces mid-range “European” beer, but the brand also looks to sell a certain sort of effortless cool—remember 2011’s awkward Super Bowl commercial starring Adrien Brody as a chick-magnet crooner?

Now they’ve created one of the best PR/ad campaigns we’ve seen this holiday season. A brilliant Facebook app called “Holiday Carole” revolves around a video of a Mad Men-era lounge singer who shows up at your virtual front door (or that of a friend) to deliver a swingin’ holiday ditty—and it’s all personalized.

Not only does Ms. Carole check out the weather report for your hometown, hand her driver a note with your home address written in lipstick, and deliver a personalized message of your choice along with a fresh-poured glass of Stella; the app uses images drawn from Google Maps, Street View and other resources to place the actress and her entourage on your block. If you live in the city like we do, you’ll be amused to see your cross-street neighbor’s taped-up windows behind Carole and her band as she sings. (And, as Ad Age notes, her snowy drive would prove particularly fun if you happen to live in the Hawaiian Islands.)

It’s all so cool that we can overlook the lead actress’s not-even-remotely-convincing stab at lip syncing. The promo vid is nice, but you really should try it yourself.