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Posts Tagged ‘Steve Wozniak’

Skip the Meeting, Change The World

Meetings, tweeting, brainstorming, open floor plans. How much of your work in PR is done alone? From workplace trends in the past 20 years, one would guess very little. This “groupthink,” or herd-style working, could be leading to less creativity, says one author.

Susan Cain, who wrote Quiet: The Power of Introverts in a World That Can’t Stop Talking cites Apple’s Steve Wozniak and Isaac Newton as two famous loners who  prove her point. Some people can be friendly but just don’t like being part of a crowd. They need alone time to recharge. Quiet time, without jabbering or constant interruption, is when they do their best work. Not that I’m projecting or anything.

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iPad Bridesmaid = Free PR for Apple

I don’t know how it is playing out in the Midwest, but we at the PRNewser San Francisco bureau are loving the story of the iPad bridesmaid. It may not be exactly what Apple founders Steve Jobs and Steve Wozniak envisioned all those years ago, but their technology allowed bridesmaid Renee Armstrong to attend her friend Jamie’s wedding in Colorado from several states away – her smiling visage carried around in a white iPad.

Sure, it could have been done via laptop or Droid too, but would that have the same magic? Nah.

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Open Letter to Toyota Customers Hits Pothole

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The following is a guest post from Lou Hoffman, CEO of PR consultancy The Hoffman Agency. It was originally published on his blog, Ishmael’s Corner and is re-published here with his permission. In this post, Hoffman argues that Toyota’s letter to customers involving their massive recall falls flat.

You know the Toyota debacle has reached a new low when it snares Steve Wozniak.

And Woz’s issue isn’t even with the sticking gas pedal (the darn cruise control was malfunctioning).

I think it’s fair to say the timing for this celebrity endorsement isn’t ideal.

To ensure the “we-care” message reaches the masses, Toyota crafted a letter to customers that ran in major dailies and its Web site. After watching Bridgestone/Firestone take a public flogging years ago when management took the denial path, Toyota decided to address the issue head on.

So far so good.

But the who the hell is writing this stuff?

Lets break down the content starting with the opening line…

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