First, it was the birth of “big box” electronic stores. Then, it was that whole “shacking up with Lance Armstrong” blowing up in its face (see what I did there). Followed by obliterating brand loyalty for “The Shack.”
Things were looking like a brighter horizon was coming for the Fort Worth, Texas-based iconic brand, thanks to a genius Super Bowl commercial (see below). And then absolutely nothing happened after that. So much for momentum.
Today, we discover an even more somber state of affairs for what was America’s favorite electronics store — its stock is selling for $1 per share, and faces almost certain peril and de-listing from the NYSE. Read more