You can’t swing a dead honey badger these days without hitting a hipster drinking one of thousands of obscure small batch IPAs. So what’s a brewer to do to get attention for a new launch? In the case of Stone Brewing Co., the PR team put out a press release insulting the “sheeple” who drink “fizzy yellow nonsense,” basically daring you to try their new brew.
Stone doesn’t think you have the stones to try their new Double Bastard Ale (Availability: Limited draft, 22oz and 3L bottles, ABV: 10.5% IBUs: CLASSIFIED). If you think you might be one of the “Worthy craft beer cognoscenti,” belly up to the bar and bring a dictionary. You’re going to need it to read this press release (available here, or full text after the jump).