Blogger and technologist Stowe Boyd has some harsh words for media list and monitoring company Cision. He likens the company to “spam mafia” and cites the case of Chris Kenton, a blogger who is very angry after Cision gathered his email address from his blog and added it to their media database, which is sold to PR and marketing professionals, all without his permission.
“The spammers cannot use a list without knowing the opt-in status. I think thay all are breaking the law,” said Boyd. Can PR spam be annoying? Yes. Is it illegal? No.