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Posts Tagged ‘StrategyOne’

Edelman Nabs PSB’s Berland to Head New Analytics Biz

Edelman announced today that it has hired Michael J. Berland of WPP’s Penn, Schoen & Berland Associates to act as CEO of a newly-formed research and analytics business known as Edelman Berland.

The new company will be integrated with StrategyOne, Edelman’s existing market research firm, but the StrategyOne brand will live on with current CEO Steve Lombardo working under a yet-to-be-announced title.

In announcing the hire, company CEO Richard Edelman said, “I have known and admired Mike Berland’s work for close to a decade. When it comes to fully integrating research with PR programs and partnering with both account teams and clients, he is simply the best.”

Berland, an acclaimed author and veteran strategic adviser to political figureheads like Hillary Clinton and Michael Bloomberg, most recently served as president of Washington, D.C. based PSB, where he put his market research experience to use in serving clients in politics and other fields around the world.

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Research: People Want Video, Entertainment

Edelman‘s sports, entertainment, and experiential division, MATTER, has released the results from its first-ever “Brand Engagement in the Era of Social Engagement” study, and 42 percent of respondents between the ages of 18 and 34 said they want brands to entertain them. Nearly a third (31 percent) of all respondents and 39 percent of those in that age group said they want video.

Of the roughly 50 percent of those who don’t expect brands to have a side gig in the skit business, 53 percent don’t care one way or the other if brands are entertaining.


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Roll Call: PepsiCo, Idea Grove, Weber Shandwick, and More

Jim Wilkinson has joined PepsiCo as EVP of communications, leading the company’s comms team. He’ll report directly to company CEO Indra Nooyi. Wilkinson joins from Brunswick Group where he had been a managing partner since 2009. He also previously served as Chief of Staff for U.S. Treasury Secretary Henry M. Paulson.

Former Weber Shandwick SVP Reg Rowe has joined Idea Grove as an SVP. He had been an SVP at Weber for seven years before his position (and others) was cut in February, according to PRWeek.

At Weber Shandwick, they’ve named Brooke Shepard executive creative director, leading the creative services team in Seattle. The position includes management of the video production and graphics teams as well as leading the strategy behind digital efforts. Shepard has worked with the firm’s technology and consumer teams for 15 years.

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Edelman Shifts Practice Focus to ‘Employee Engagement’

Edelman has used the findings from its own 2012 Trust Barometer to shift its internal relations practice to an employee engagement focus.

The Trust Barometer found that 50 percent believe employees are reliable sources of information about their companies. With that in mind, the employee engagement practice will zero in on ways to connect employees with the company, each other, and the public.

Strategies and services will focus on ways to use social media and intranets for comms purposes, content development, research and measurement via StrategyOne, and more. The practice will be led by Christopher Hannegan, EVP in Chicago, and Nick Howard, a director in London. Both execs are being promoted to practice chairs in the U.S. and EMEA respectively. Hannegan goes into further detail in the video above. Note: We like the lamp.

Research: 68 Percent Feel They Have No Control Over the Way Businesses Use Personal Info

Results from Edelman‘s study “Privacy & Security: The New Drivers of Brand, Reputation and Action Global Insights 2012″ show that people are growing more concerned about data security and privacy. Of the 4,050 adults (18 years and older) who were surveyed, 68 percent say they think they’ve lost control over the ways that businesses use and share their information.

The study also found that about half of people shopping for a personal computer or smartphone, and 42 percent of those shopping for a tablet take data security into consideration before making a purchase.

These results cut across all industries and can have an impact on customer loyalty.

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DJE Promotes VanderMolen to ‘Activate’ Edelman Holding Company

Daniel J. Edelman Inc (DJE) announced this morning that it has promoted Alan VanderMolen to vice chairman of the Edelman holding company. The move is an effort to build on the business’ holding company model with PR as the focus.

Looking back, Richard Edelman, CEO of Edelman and executive chairman of DJE, points out that “DJE was the original name of the company.” Over the years, Edelman has come to the forefront. Now, the company wants to diversify. Doing that requires “activating the holding company.”

“We want to make it clear to the marketplace that we want to compete with Omnicom, et. al. But they put at their center their advertising business and we put PR at the center,” said Edelman.

“We’re unique in being a PR-centered holding company. We’re an example for all the rest,” Edelman added.

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StrategyOne and Crimson Hexagon Partner for ‘Sunrise’

Edelman‘s market research firm StrategyOne has teamed with Crimson Hexagon, the social media monitoring and analysis company, to create Sunrise, a digital monitoring and analytics tool. It works across a variety of languages and users can select the data they’re most interested in taking a closer look at.

The 1.0 version is available now. Among its capabilities, it can track messaging and industry topics, monitor competitors, and track conversations across social media and message boards. Version 2.0 will be available early 2012.

 

Edelman Studies the ‘Modern Family’

Three of the stars of the ABC program 'Modern Family' Photo: ABC/PETER "HOPPER" STONE

No, not the show (although that would be pretty cool too), but the nature of families in the U.S. today. Teaming up with their research firm StrategyOne, Edelman surveyed more than 2,400 people, with an “oversample” of multicultural and GLBT respondents for the “Marketing to the Modern Family” study.

The study found that mom is hustling, managing the family finances (86 percent said they’ve taken on this responsibility), working (75 percent said they’re earning money), and making major family purchases (84 percent said they’re buying cars). All of these figures are higher than the past, some considerably so.

There’s a new family dynamic, but dad isn’t just hanging out on the couch.

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Edelman Health Barometer: Family and Friends Impact Healthy Behaviors

Edelman released its 2011 Health Barometer this week, with results showing the impact that one’s personal network of friends and family can have on healthy behaviors.

According to the findings, 31 percent of respondents will distance themselves from unhealthy people, and 43 percent think that those close to them have the most impact on their health-related lifestyle.

“Health – good and bad — is communicable, and it is the responsibility of every citizen, especially those of us with leadership roles in any sector or industry, to act on this,” said Nancy Turett, global president of Edelman’s health group, in a statement.

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StrategyOne’s Fogel: ‘We Shouldn’t Be Using AVEs Anymore’

One of the most pressing (and never-ending) discussions happening across PR is how best to measure publicity work.

Individuals and organizations, like AMEC, are attacking the question with verve. One thing that everyone is slowly coming to agreement on: AVEs are no way to measure success.

In today’s guest post, Natasha Fogel, EVP of global comms measurement and analytics at StrategyOne, Edelman’s research specialty, shuns AVEs in favor of a more “scientific approach.” Click through to read on.

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