In this week’s installment of the Women Leaders in PR series, we talk with Margery Kraus, who launched APCO Worldwide in 1984. Though the firm is now a well-established, international business, it was once a startup, like many of the organizations that Kraus had worked with before striking out on her own.
For Kraus, the most important factor in having a successful business is being a daring (though strategic) businesswoman. She tells us what exactly that means, and what you need to get your business started.
Tune in next week for the final (bonus!) installment of our Women Leaders in PR series.