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Posts Tagged ‘subway’

Man Buys Tweets to Call Out Subway for (Alleged) Cockroach Sandwich

We recently posted on a study finding that most brands aren’t quite ready to perform customer service functions on social—and based on this tale we might need to add Subway Canada to that list.

About a year ago, Ontario native Patrick Balfour claims he found a cockroach inside his turkey sandwich and responded by tweeting at the corporate account. He wasn’t satisfied with the company’s follow-up, and last week he went so far as to pay for his tweets:

He insists that he’s telling the truth about the roach and that he only wants Subway reps to contact him directly. That’s not how customer service usually works, but it’s not like he hasn’t tried…

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‘Eat Fresh?’ Subway Will Stop Baking Bread Using a Chemical Found In Yoga Mats

subway sandwichSubway announced today that it will be removing a chemical from its bread, Azodiacarbonamide, that is used to increase elasticity in shoe rubber and yoga mats. What the…?

In a statement, Subway, which is “the world’s biggest sandwich chain,” maintains that they’re removing the ingredient despite the fact that it’s FDA and USDA approved.

“Fresh baked bread — and the perception of better-for you offerings –is a major deal to Subway. It’s one of the chain’s central selling points,” USA Today notes. It’s the “better-for you” part — the veneer of healthiness that Subway promotes about its food — that is taking the biggest hit with this news.

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Amazon Is America’s ‘Most Favored’ Brand

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We probably shouldn’t have been surprised by the findings of YouGov‘s 2013 Top Buzz ranking survey. Despite the negative news about labor struggles, the release of tell-all tome The Everything Store, the non-existent profit margins and the persistence of the “Massive, Faceless Retailer Shutters Mom and Pop Sellers” narrative, Amazon scored quite a few media wins this year. How could we forget:

In short, the survey is a micro-portrait of the retail world: Walmart is the old school and Amazon resembles the future, like it or not.

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Project SUBWAY Contest Serves Fashionable Menu of Designer Dresses Created In-House

While many of the materials SUBWAY® uses are recycled, the dresses that four designers created for a Nolcha Fashion Week contest yesterday were anything but. The restaurant chain challenged them to create dresses made entirely from SUBWAY® items, and all the designers, Danilo Gabrielli (pictured in center below), Jennifer Henry, Mariana Valentina and Ainslee Bowers, deftly delivered.

The chic and unique collections were fashioned from sandwich wrappers, grocery bags, napkins, straws, plastic sandwich bags, gift cards and salad boxes. Fortunately given the heat wave, none were made of edible items, or as Jared “The SUBWAY® Guy” noted, “no sandwiches were harmed here.”

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Chick-fil-A Gets Cocky about Its Kitchens

Transparency is PR gold. Transparency requires courage, honesty and humility. The public loves transparency because the public is comprised of adults who understand the inevitability of bad news and the value taking responsibility. Without transparency nothing moves forward.

So adding transparency to the customer experience is a wise PR strategy for Chick-fil-A particularly after a recent spate of controversy over the gay marriage issue. As an overture to the public, Chick-fil-A is offering customers instant behind-the-counter tours of any of its 1,700 franchises at any time. So if you have run out of ideas about where to take your next date, you’re in luck. Chick-fil-A has the utmost confidence you’ll be impressed by its dedication to clean facilities and healthy ingredients.

This PR stunt is designed to have people like us write blog posts and create buzz drawing attention to Chick-fil-A’s newest menu items, the Grilled Chicken Cool Wrap and updated salads. (So done and done. Well played Chick-fil-A.) However, Chick-fil-A may be overestimating the public’s interest in witnessing how their food is made. This isn’t foie gras. It’s fast food. Most people wouldn’t choose to work in a Chick-fil-A kitchen for money let alone spend their free time in one. Seriously, Chick-fil-A?

The public understands that our culture is changing and fast food chains need to keep up with evolving palates. Chick-fil-A has been on the winning arc of that trend, whereas burger brands such as McDonald’s and Burger King have struggled to adjust. Nevertheless, just as the public doesn’t want to see chickens slaughtered on premise as a guarantee of freshness, we really don’t want to see chicken sandwiches made either. Read more

Southwest Airlines Rebranding Campaign Has a Rough Take Off

Southwest Airlines enjoys a strong brand identity associated with being a less expensive and reliable alternative to juggernauts like American Airlines that only deal with major hubs while charging exorbitant baggage fees.

Though Southwest Airlines is the largest domestic airline in America, the public still views it as a renegade and underdog brand in an industry vilified for being unconcerned and out of touch with customers. So industry experts and PR professionals were understandably confused by a new ad campaign launched by Southwest during the NCAA basketball tournament that is surprisingly, well, off-message and even serious.

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Subway Finally Responds to ‘Footlong’ PR Crisis

Subway footlong sandwich Subway‘s 11-inch footlong fiasco just keeps growing!

The Australian customer who initially complained about his less-than-adequate sandwich inspired others around the world to follow suit by filing suits: angry customers in New Jersey, Pennsylvania and Illinois will take the chain to court for false advertising after buying sandwiches that were–gasp–even shorter than 11 inches. And they want $5 million dollars for personal damages. Suing the hell out of companies for dumb stuff: it’s the American way!

After initially claiming that the “footlong” label is “not intended to be a measurement of length”(ha!), the company finally began its inevitable damage control campaign yesterday by issuing the following statement:

“We have redoubled our efforts to ensure consistency and correct length in every sandwich we serve. Our commitment remains steadfast to ensure that every Subway Footlong sandwich is 12 inches at each location worldwide.”

We’ll see about that.

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Whoops: Subway’s ‘Footlong’ Doesn’t Quite Measure Up

Subway SubmanHey, what’s an inch between friends?

If it contradicts the selling point behind your signature product, it can be a big deal. So when a curious Australian Subway customer discovered that his “footlong” sub sandwich was, in fact, only 11 inches long, he decided to vent his frustration in the most modern way: he took a picture of the offending item beside a ruler and posted it on the company’s Facebook page along with the simple request “subway plz respond.”

And then, of course, everybody went nuts.

So is this a PR mess, or what?

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Arby’s Re-Branding Misses the Mark

Arby’s, a chain best known for focusing on roast beef instead of chicken or chuck and offering some decent curly fries, has decided to go big and mean after being bought out by Roark Capital Group in 2011.

The sandwich-maker just unveiled a new logo created by Crispin, Porter + Bogusky, Adrienne Weiss Corporation and Alcone Marketing. We have to agree with the folks at Brand New: the new look is both shinier and more generic than before, and its font makes Arby’s look like a software company. We liked the Western-style serif on the old logo, but maybe that’s just us.

The company also directed CPB to remake its advertising presence. The resulting spot was aggressive, knocking competitor Subway for slicing its meat out in middle-of-nowhere Iowa instead of right behind the counter as Arby’s apparently does (Iowans didn’t much care for this ad, by the way, and Arby’s had to pull it off the air). Will this line work? We’re skeptical.

The most surprising element of this advertising fail is the fact that the spots were directed by former Seinfeld scribe Larry Charles. Come on, guys: We’ve got the best possible Arby’s commercial for you right here.

It would be worth the royalties. Trust us.