We recently posted on a study finding that most brands aren’t quite ready to perform customer service functions on social—and based on this tale we might need to add Subway Canada to that list.
About a year ago, Ontario native Patrick Balfour claims he found a cockroach inside his turkey sandwich and responded by tweeting at the corporate account. He wasn’t satisfied with the company’s follow-up, and last week he went so far as to pay for his tweets:
— Patrick Balfour (@patrickbalfour) February 28, 2014
He insists that he’s telling the truth about the roach and that he only wants Subway reps to contact him directly. That’s not how customer service usually works, but it’s not like he hasn’t tried…