TechCrunch’s Alexia Tsotsis wrote a post about a Facebook game tied to Jake Gyllenhaal‘s new flick The Source Code. Her story says the game isn’t that great, but goes on to talk about how it’s another example of the interactive marketing that films are doing. (An interview on this subject with Gyllenhaal above.)
Summit Pictures, the company behind the movie, didn’t like the “snarky” tone of the post. So a Summit publicist contacted Moviefone, another AOL site. Moviefone relayed the message to TechCrunch. “Let me know if you’re able to take another look at it and make any edits,” said the emailed request, which Tsotsis reprinted in its entirety.