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Posts Tagged ‘Sun Chips’

The Lawyers Are Coming for Your Food Biz Clients

What do the phrases “organic” and “all-natural” mean to you as a consumer? Does the fact that Sun Chips have that great “whole grain taste” make you more likely to eat them in the interest of your own health?

While the vast majority of consumers want to eat well, a recent survey conducted by iModerate Research Technologies confirms the fact that most don’t have enough information to make truly educated decisions regarding the food they buy—and that leaves them more vulnerable to dubious claims made by marketing teams and ad agencies.

In the eyes of the law, these questionable taglines might not mean much, and they may even qualify as “misleading.” But do they amount to bad PR practices or grounds for lawsuits? According to a recent story in The New York Times, a group of very successful litigators thinks they do—and they plan to raise a big stink about it.

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Frito-Lay Hit With Lawsuit Over Packaging Claims

Tostitos has already been slammed for its fake “artisanal” labeling. Now it’s being sued for allegedly fake “all natural” labeling.

Milberg LLP has filed a class-action lawsuit against Frito-Lay claiming that the company’s packaging on Sun Chips and Tostitos chips is misleading. The claim is based on the use of genetically modified seeds corn and vegetable oil used in the product. The Huffington Post points out that the FDA definition of natural is, ”ingredients extracted directly from plants or animal products as opposed to being produced synthetically.” So the case could be hard to win.

Milburg has previously sued ConAgra for the same reason. While things are slow next week, tell your clients to fact check their packaging.

Sun Chips Compostable Bag Gets Trashed

A PDF on the Sun Chips website says: “We dream of a world with less waste. That’s why we’re using fully compostable packaging on specially-marked bags of Original flavor SunChips® snacks.” Another dream bites the dust.

After consumers posted complaints across social networks about the compostable bags being too loud, Frito-Lay has announced that it will pull most of the bags from store shelves. Read more