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Posts Tagged ‘Sundance Film Festival’

Mark Ruffalo Wants The Hulk to be Green in More Ways than One

Happy-Hulk-Mark-Ruffalo-The-AvengersHulk smash global warming?

He will if Mark Ruffalo has anything to say about it.

After talking about his film Infinitely Polar Bear at the Sundance Film Festival, the actor shifted gears and began discussing weighty topics like fracking, sustainability and environmental change. He went on to express his conviction that he, as a celebrity, has an obligation to use his fame to make a difference by spreading an eco-friendly message, saying:

“As artists we have an ability to reach a lot of people in a deep way, and we have a responsibility…What we have to do as storytellers is to take science and make it relatable…I think we have to tell the story of the positive and what we’re going to try to do. Give them alternatives but don’t make it a polemic.”

When asked about working such a message into a larger blockbuster like The Avengers, Ruffalo said: Read more

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!

5 Novel Low-Tech Holiday Gifts to Serve High-Tech PR Needs

Holiday Gifts Tent Club SandwichHoliday gifting has become so complex that one needs a special calendar and glossary. Today’s Cyber Monday is for online shopping and Giving Tuesday is for charity donations. Shopping via mobile, social showrooming and self-gifting are also on the rise. Whatever your preference, PRNewser searched design sites and museum stores to find PR-related items. The 5 products below are mostly low-tech, but they solve the latest digital dilemmas facing PR industry execs.

1.Pitch a Club Sandwich Tent for Top-Secret Meetings
Tents are hot in politics now, with President Obama and New York City’s Mayor-elect Bill de Blasio using them for different reasons. At De Blasio’s ‘Talking Transition’ Tent, residents offered input on pressing issues. Obama’s advisers always pack a security tent for his overseas trips that they pitch inside his hotel room to avert foreign spies. With the Club Sandwich Tent, you can join the trend. Just soundproof the inside with aluminum foil and check for electronic bugs. Then you’ll be ready to thwart eavesdroppers during crisis summits, or to host a picnic.

Holiday Gifts Ear Warmers Red Green Final2.Wear Strawberry Motif Earmuffs to Tune Out Airplane Passengers’ Loud Cell Phone Calls
You might ask, “On what occasion other than holidays would one wear these red and green earmuffs?” The answer: on airplanes, as soon as airlines allow cell phone calls. Public reaction so far has been thumbs-down, but soon passengers will fill planes with incessant chatter. With these comfy faux fur and plush earmuffs, you’ll protect your ears and send a clear signal to your loud seatmates: “Shush, I’m listening to the Beatles song, Strawberry Fields Forever.”

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Horror Movie Filmed at Disney World Without Permission is Due to Hit Theaters

We always knew there had to be a darker side of Disney, we just hadn’t realized it was horror movie-worthy.

Escape From Tomorrow“, a horror movie that debuted at the Sundance Film Festival, was shot ‘guerilla style’ on location at both Walt Disney World and Disneyland. Because the movie was made without permission from The Walt Disney Company, most assumed it would never be shown outside the film festival. Surprisingly, however, Disney has not yet taken any legal action against the filmmakers, and so “Escape From Tomorrow” is scheduled to hit limited theaters on October 11th, just in time for Halloween thrill-seekers.

The film’s plot is described by its creators as follows:

“An epic battle begins when a middle-aged American husband and father of two learns that he has lost his job. Keeping the news from his nagging wife and wound-up children, he packs up the family and embarks on a full day of park hopping amid enchanted castles and fairytale princesses.

Soon, the manufactured mirth of the fantasy land around him begins to haunt his subconscious. An idyllic family vacation quickly unravels into a surrealist nightmare of paranoid visions, bizarre encounters, and an obsessive pursuit of a pair of sexy teenage Parisians.” Read more

12 Ways for Seasonal Brands to Stay on Consumers’ Radar

“Out of sight, out of mind” need not apply to brands that are seasonal, annual or under renovation. Multiple marketing options, beyond having a social media or mobile presence, allow for destinations, museums, hotels, TV series, film festivals and sporting events to remain relevant throughout the year.

We’ve gathered twelve methods across categories to show how selected brands remain in public view. While these are similar to initiatives that year-round brands use, they often require more resourcefulness and additional resources.

     Make your presence known

1. Events: Offering a rich history, scenic countryside and famous golf courses, Scotland is a popular destination. During off-season April, Scotland hosts Tartan Week in New York. Festivities include a parade with Scots (and Scottish terriers) in kilts, and a trendy plaid fashion show.

2. Pop-up/temporary exhibits: Amsterdam’s Van Gogh Museum closed temporarily for an upgrade and will re-open this spring. Meanwhile, museum-goers can view the Dutch painter’s works at Amsterdam’s Hermitage museum.

     Get the word out

3. Generate buzz: Last year when New York’s legendary Waldorf Astoria was under construction, the hotel created an amnesty program  where prior guests were encouraged to return items they’d “borrowed” during their stays to showcase in the lobby. The program was intended to feed the hotel’s social media platforms and appeal to younger guests.

4. Sharing expertise: New York’s Cooper-Hewitt National Design Museum is currently closed during renovations. To draw designers’ notice, their acting director and curators started a blog. Called Object of the Day, it features graphic design items from the museum’s collection.

     Brand extensions

5. New location spin-offs: In 2002 Tribeca Film Festival launched to revive downtown New York after 9/11’s terrorist attack. The brand expanded its universe in 2010 by adding a Doha, Qatar location. In 2012 Sundance Film Festival introduced a London edition.

6. Counter-seasonal additions: Marketers learned about these brand extensions from the ski industry. Years ago Aspen was known just for snow sports. Ever since Aspen’s Food & Wine Classic was introduced, the town is also recognized for summertime culinary fare. Countless brands have copied this concept.

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Park City, Utah Rides High During Sundance Film Festival

According to Amy Kersey, communications manager at the Park City Chamber/CVB (Convention and Visitors Bureau), “The Sundance Film Festival has put Park City on the map in a lot of ways. In some circles we’re known for world-class skiing, while in others we’re known for Sundance.”

“Park City tends to transform during the festival”, Kersey said. It’s no wonder, since Sundance is the United States’ largest independent film event. The festivities take place every year in this eco-friendly former mining town that’s currently home to three ski resorts, attracting over 45,000 filmmakers, A-listers, cinephiles and hangers-on from around the globe.

Sundance Institute has held the event every January since 1985. The festival will screen about 200 films as well as hosting panel discussions and musical performances in Park City and various satellite locations. jOBS, a biopic starring Ashton Kutcher as the late Apple founder, will premiere at Sundance before its April release.

PRNewser recently checked in with Kersey to find out how the Park City Chamber/Bureau gets involved in the town’s biggest public relations extravaganza. Click through for a look behind the scenes from a communications, digital and brand perspective (plus a brief preview of the action).

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