You’ve heard the news: Super Bowl 47 was all about social. While the TV ratings for last night’s game were higher than the year before, the audience’s social activity/engagement numbers more than doubled. The “Brand Bowl” confirmed something we already knew: social now plays a bigger role in the marketing/advertising/PR equation than ever before–and its influence will surely continue to grow.
Need evidence? Here are our 10 favorite social media moments from last night’s big game.
1. Oreo’s on-the-fly branding spot: Is it obvious? Yes. But there’s a reason people are still flipping out over Oreo and 360i‘s incredible acts of branding.
Power out? No problem. twitter.com/Oreo/status/29…
— Oreo Cookie (@Oreo) February 4, 2013
2. Budweiser‘s “Name that Clydesdale” campaign: This one was a slow burn strategy win. Bud was very wise to start the hype early by leaking videos and encouraging fans to get involved.