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Posts Tagged ‘Super Bowl’

David Beckham: Covered or Uncovered? Fans Can Now Vote for Ending of H&M Underwear Ad

We recently brightened your day and renewed your hope for the future by telling you that David Beckham would be appearing on your TV screen in his H&M skivvies sometime during the Super Bowl. The first interactive spot of its kind, the ad will allow owners of Samsung Smart TVs to purchase underwear with a few clicks of their remote controls. But if you don’t have a Smart TV, fret not; the ad just got a bit interactive for you, too–albeit, still not in quite the way you’re probably hoping.

H&M announced that, starting today, fans can vote on the ending of the commercial, directed by action movie maker Nicholas Winding Refn. There are two potential endings, tantalizingly titled #covered and #uncovered, and you can vote for your favorite on the retailer’s website.

Fair heads-up: If your initial instinct is to vote “uncovered,” you should know that, after checking out the website, I found that (of course), the super-provocative words actually have little to do with the soccer star’s stage of undress; he is, in fact, in his underwear regardless (cue collective sigh of relief). Plus, even if that were what we were voting for, after watching the teaser (below), I have to admit that he looks so damn good putting his shirt back on, I’d be happy either way.

Kraft Confirms Velveeta Shortage as Super Bowl Approaches (The Horror!)

2D11086829-shotofvelveeta.blocks_desktop_largeRemember that time Starbucks ran out of pumpkin-flavored syrup at the height of autumnal mania, and all hell broke loose? Well, imagine a similar scenario, except instead of coffee-seeking young professionals and hipsters, the angry mob in desperate search for seasonal foodstuffs is a rowdy group of football fans. With a just-confirmed shortage of Velveeta right before the Super Bowl, this doomsday situation could be looming in our imminent future.

At first, like all rumors of impending catastrophe (global warming, anyone?), the general public assumed it was some sort of media-hyped panic or marketing ploy. But, oh, how tragically wrong we were.

Earlier this fall, Kraft sent NBC News two different memos warning that customers should be prepared for limited supplies of Velveeta in the coming months. “We have recently moved our Velveeta production lines from one Plant to another Plant this summer,” read one. “During this transition we have run into production challenges.”

Just a way for the company to get people to run out and stock up on over-processed “cheese product,” right? Wrong!

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The High Life Atop New York’s Hotels: 16 Rooftop Heated Bars for Winter Celebrations

Monarch Lounge Terrace2Kimberly Hotel Outside2Manhattan’s high life is hotter than that of many major cities, including the home turf of the visiting Super Bowl teams. Denver has a scenic Rocky Mountain backdrop, and Seattle has the famous Space Needle. But the Big Apple has a growing number of hotel rooftop lounges with panoramic skyline views. The heat is on at many of these bars, now winterized with tents, heat lamps, or glass-enclosed with retractable roofs. So revelers can capture the outdoor spirit and sip a “Mad Mojito” without the Arctic chill.

PRNewser compiled a list of rooftop venues where you don’t need to be a hotel guest to enjoy the festive ambiance. Nearly all are open to the general public and can be set up for private events, though a few are for hosting groups only. These bars, located in midtown and downtown, on the east and west sides, range from casual to chic. But be sure to check ahead to see if the space is booked that night, or you may end up back on ground control.

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5 Novel Low-Tech Holiday Gifts to Serve High-Tech PR Needs

Holiday Gifts Tent Club SandwichHoliday gifting has become so complex that one needs a special calendar and glossary. Today’s Cyber Monday is for online shopping and Giving Tuesday is for charity donations. Shopping via mobile, social showrooming and self-gifting are also on the rise. Whatever your preference, PRNewser searched design sites and museum stores to find PR-related items. The 5 products below are mostly low-tech, but they solve the latest digital dilemmas facing PR industry execs.

1.Pitch a Club Sandwich Tent for Top-Secret Meetings
Tents are hot in politics now, with President Obama and New York City’s Mayor-elect Bill de Blasio using them for different reasons. At De Blasio’s ‘Talking Transition’ Tent, residents offered input on pressing issues. Obama’s advisers always pack a security tent for his overseas trips that they pitch inside his hotel room to avert foreign spies. With the Club Sandwich Tent, you can join the trend. Just soundproof the inside with aluminum foil and check for electronic bugs. Then you’ll be ready to thwart eavesdroppers during crisis summits, or to host a picnic.

Holiday Gifts Ear Warmers Red Green Final2.Wear Strawberry Motif Earmuffs to Tune Out Airplane Passengers’ Loud Cell Phone Calls
You might ask, “On what occasion other than holidays would one wear these red and green earmuffs?” The answer: on airplanes, as soon as airlines allow cell phone calls. Public reaction so far has been thumbs-down, but soon passengers will fill planes with incessant chatter. With these comfy faux fur and plush earmuffs, you’ll protect your ears and send a clear signal to your loud seatmates: “Shush, I’m listening to the Beatles song, Strawberry Fields Forever.”

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Will $4M Super Bowl Ad Prices Open Doors For PR?

Last year's Samsung Super Bowl ad starring Seth Rogen and Paul Rudd.

Last year’s Samsung Super Bowl ad starring Seth Rogen and Paul Rudd.

Super Bowl ads have gotten so huge that a large portion of the population will actually put up with a football game to watch them. Knowing the demand is high and the supply limited, Fox is said to be charging $4 million for each 30-second spot. That price is so exhorbitant, it’s giving some marketers pause. Despite the exposure — the pre-Super Bowl buzz when the ads are “leaked,” the 100 million-plus people tuning in (Nielsen put the number at 108.4 million this year), the replaying and ranking of the ads the next day — some companies are opting out.

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White House Taps Baltimore Ravens to Promote ‘Obamacare’ Enrollment

Don’t worry, your ears are fine—that click-clack you’re hearing is the sound of a thousand conservative bloggers registering their disapproval of Super Bowl champions the Baltimore Ravens.

Today the White House and the state of Maryland announced plans to use the champs to promote the Affordable Care Act, AKA Obamacare. More specifically, the team will work to encourage MD residents to enroll in the statewide health insurance exchanges that serve as one of the central pillars of the law.

The administration first aimed to get the entire National Football League to collaborate on a promotional campaign, but the organization (wisely) chose to sit that one out due, no doubt, to the corrosive power of partisan politics. Individual teams, on the other hand, can do as they choose and the league will support them.

So how will this new partnership work?

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Just What Is the Relationship Between Twitter and TV?

Marking another evolutionary step in the dynamics between the public and the ways we consume information, Nielsen has released its first survey measuring the impact of Twitter on TV audiences, and vice versa.

The study didn’t unearth any groundbreaking revelations. That’s the funny thing about studies meant to mine us, the public, for information: We’re not surprised by the things we do. The data from Nielsen’s “Twitter Causation Study” reveals that 29 percent of the time Twitter does in fact “meaningfully” affect TV ratings, particularly unscripted programming such as reality TV shows and sports coverage.

Anyone who has ever live tweeted the Oscars, the Super Bowl, or America’s Got Talent knows the appeal of being able to riff on funny, inspiring or entertaining moments of spontaneity. It’s fun, and the perfect example of how our lives constantly involve multitasking. We facebook the stuffed flounder at our favorite restaurant. We instagram holding hands with a lover. And, yes, we tweet while watching TV.

That’s just where we are. As PR professionals, our job is to figure out where all of this is going. So it’s smart to measure how social media and TV are evolving together, particularly since TVs are basically morphing into computers. Will Twitter mean that crowdsourcing is the future of successful programming? Or is there any future at all for TV? Just where is all of this heading?

Any ideas?

Most ‘Social’ Brands Missed Their Chance to Shine on Oscar Night

The media has rendered its verdict: Despite receiving the message that it’s all about Oreo-style “real time marketing“, brands promoting themselves during last night’s Academy Awards (or “The Super Bowl for women” if you’re a sexist) did not measure up to their Game Day peers, despite paying premium prices for 30-second ad spots. They didn’t quite rock social media either.

The problem? On Twitter, at least, the content felt more than a little forced. We get it: spontaneous humor and topical commentary is hard; you really can’t fake it. Some examples:

Samsung tried hard to be on top of things but mostly came up empty-handed.

Not quite relevant to the brand, is it? Read more

Oreo Does It Again with Timely Justin Timberlake Grammy Tweet

At this point, you may be a little tired of hearing about Oreo‘s game-winning Super Bowl blackout “You can still dunk in the dark” tweet. But that little bit of in-the-moment messaging brilliance was no fluke. While the Oreo social media team’s visual tweet celebrating Justin Timberlake‘s return to pop music at last night’s Grammy Awards won’t start as many conversations about the future of “real time” PR and marketing, it was just as timely and almost as clever.

Did the Oreo team create this little nugget “on the fly” as well? How could they have known that JT would perform in a bow tie? (OK, maybe they watched the red carpet event or checked out the “Suit and Tie” single’s cover. Still very sharp.)

What do we think? Did Oreo just win social media again?

BuzzFeed Shines an ‘Unflattering’ Spotlight on Beyoncé’s PR Team

Beyonce Super Bowl The Baltimore Ravens may have won the game, but the team really came in second on Super Bowl Sunday: first was a tie between Oreo and current Queen of the World Beyoncé.

Yet, despite all this immeasurably positive publicity, Bey’s PR team didn’t feel like the next-day coverage was quite as “flattering” as it could/should have been. You’d think anyone would love a post like BuzzFeed‘s “33 Fiercest Moments from Beyoncé’s Halftime Show“–the page has 33 thousand likes, for God’s sake. But the singer’s rep wasn’t happy, and she quickly responded by calling and emailing the site to “respectfully” request that its editors remove or replace seven of the post’s 30 still shots.

BuzzFeed’s editors, clearly annoyed at this nitpickery, decided to highlight the anal retentive PR request by re-posting the email along with the very pictures singled out as “unflattering”. While the site “redacted” the publicist’s specific email address, the post includes her full name and company–so any haters with time on their hands can easily email her.

Our question for readers: Who’s in the wrong here?

Did BuzzFeed overreact by brazenly “shooting the messenger”, or should the PR team have expected this kind of response to a completely unreasonable request?

Whatever your opinion, we think it’s safe to say the move backfired.

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