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Posts Tagged ‘surveys’

Good News for Journos: Reporting Is Now the Second Worst Job in America!

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Hey PR Pros? Pour a little liquor out for your favorite reporters, okay?

Every year, talent acquisition directors, hiring managers, and HR executives wait with baited breath for the annual CareerCast “Top Jobs” list. You can imagine how pleased are when they note the top jobs are all in growing, highly specialized fields, such as: mathematician, tenured professor, statistician, actuary, and audiologist.

Nice, right? If you are a numbers geek, really friggin’ smart (probably with numbers), love to crunch numbers, make statistics about numbers, or hear people talk (about numbers), then you have a gig that will last as long as that ess-eating grin on your face.

And then, there are reporters.

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Poll: Public Respects Marketers, Ad Men Less Than Politicians

In somewhat surprising and discouraging news, an international study conducted by Adobe and Edelman Berland found that the public values the work of marketers less than the work of bankers and politicians. Sigh.

The worst part about the study (and its handy infographic PDF)? A quarter of its participants were themselves marketing professionals—and they were twice as likely as members of the general public to name their own profession as “least valuable”! Why did Edelman choose to arrange the sample in this way? They must have had a hunch that marketers don’t think too highly of themselves.

Other revealing/contradictory findings:

  • Despite the fact that 53% of participants call marketing “a bunch of BS”, well over 90% also say it’s “strategic to business” and “paramount to driving sales”. So the public hates it but agrees that it is both necessary and effective? Those are some conflicting emotions right there.
  • The public’s favorite place to view ads is “in their favorite magazines”–and their least favorite place seems to be “on their favorite TV shows”. Way to screw with the dominant business model, guys.
  • A majority of participants call online ads “annoying”, and a paltry 3% like to see paid spots on social media. Oh and, yes, Facebook “likes” almost never drive them to buy stuff.

See, but here’s the thing that really irks us most about this poll…

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Marketers Aren’t Really into Pinterest (Yet)

We’ve all heard about the meteoric rise of Pinterest, the hottest new social network around. We’ve read stories about how it has revitalized entire industries and op-eds commanding every business to start a Pinterest account like, yesterday.

But are marketing and PR professionals listening? Apparently not: A survey developed by The Creative Group found that a whopping 44% of ad/marketing execs have “no current interest in using Pinterest for business purposes”; only 7% have accounts, and only 1 in 10 plan to get involved in the near future. (Here’s a handy infographic!)

Most tellingly, 18% are interested but wary, describing themselves as aware of the service but “still hesitant about using it for business purposes.” Why is this?

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