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Posts Tagged ‘Susan Magrino Agency’

Roll Call: ABC News, FleishmanHillard, MWW, and More

ABC News SVP/chief spokesman Jeffrey Schneider announced that he will be leaving the network to launch his own PR firm, Schneider Global Strategy. Our sister site TVNewser noted that Schneider will remain at ABC through the upcoming midterm elections and that ABC News and Disney/ABC TV will be the first clients at his media relations/crisis management-focused firm. After Schneider’s departure, his former deputy Julie Townsend will run the ABC PR team.

FleishmanHillard opened its first Brazilian office in the country’s largest city, Sao Paulo, with the help of local communications holding company Groupo In PressJunia Nogueira de Sá, a veteran journalist with a history of performing communications work for both public and private entities in Brazil, has been appointed as managing director of FleishmanHillard’s operations in that country. Groupo In Press also involves public affairs and government relations services as well as In Press Media Guide (sports PR), Vbrand (multiplatform videos), and MAP – Mapeamento, Analise & Perspectiva (analysis and measurement).

Arthur Schwartz has joined MWW to serve as SVP/AD of the company’s corporate comms practice. Interestingly, the release describes Schwartz as “a Respected GOP Operative” while MWW CEO Michael Kempner is known for his work in Democratic circles. Schwartz will bring his experience working with clients in heavily regulated industries to bear on responsibilities including “strategic consulting and communications, government affairs, crisis management and litigation strategy,” which he will lead for MWW clients.

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Spin the Agencies of Record

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Spin the Agencies of Record

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  • Denver/New York-based Turner PR will be AOR for the newly created Bermuda Tourism Authority. The agency, which specializes in travel, tourism and lifestyle, will handle all social and media/public relations duties. On an unrelated note, we will never grow tired of linking to this video. On an even more unrelated note, check out these beards.

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Spin the Agencies of Record

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  • MWW will serve as PR AOR for Bowlmor Lanes and Golfsmith International. Golfsmith will look to MWW to amplify its upcoming Fathers Day and “Anything for Golf” campaigns in addition to new store openings while the firm will guide general communications for Bowlmor while also creating a spring campaign to highlight the fact that the game equals “America’s Saturday night activity”. (The first half of that equation is “beer+pizza+bowling…”)

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Roll Call: Glover Park Group, Susan Magrino Agency and Egencia

The Glover Park Group (GPG) announced that Oliver Phillips joined the firm as a managing director, working across the company’s Public Affairs, Media Relations and Corporate Communication Practices. Oliver joins GPG from Brunswick Group, where he founded the Corporate Responsibility and Sustainability Practice. Prior to joining Brunswick, Oliver ran global media strategy for UNICEF from 2003 to 2006, overseeing communications for the agency’s priority campaigns. Accompanying executive director Carol Bellamy, he led the first fact finding mission by a UN Agency head to the Darfur region of Sudan and oversaw global campaigns focused on access to clean water, reducing child mortality and increasing the availability of affordable pediatric AIDS drugs. From 2001 to 2003, he was senior advisor and communications director for California Governor Gray Davis, where, in the midst of the state’s energy crisis, he led communications for the nation’s first carbon emissions act. (Release)

Susan Magrino Agency announced first quarter internal promotions for several executive team members. Ana Calle has been promoted to senior account supervisor. She joined the agency as account supervisor in 2012 and continues to work on the Food, Wine & Spirits team. Bailey Horn has been promoted to account supervisor. Horn joined the agency as senior account executive in 2011, she will continue to work in the Consumer Division with a focus on beauty, health & wellness as well as fashion. Molly Peterson has been promoted to vice president in the Consumer Division overseeing the Home Furnishings & Design team. Peterson joined the agency in 2013 as senior account director. Brent Price has been promoted to senior account executive. She joined the agency as a trainee in 2011, and continues to work in the Consumer Division. John Rice has been promoted to senior account executive. Rice also joined the agency as a trainee in 2011 and continues to work in the Consumer Division. Annie Taplin has been promoted to account director for the Spirits team. She joined the agency in 2011 as senior account supervisor for the Travel, Food, Wine & Spirits divisions and will now oversee the Spirits portfolio for the agency. (Release)

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Spin the Agencies of Record

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Boston/New York/San Francisco-based SHIFT Communications will be the primary AOR for Whole Foods Market in Northern California.

SHIFT’s biggest role will be regional media engagement, but the firm will also manage community initiatives and events which we hope will include local beer tastings (because everybody loves those).

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Spin the Agencies of Record

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Jumeirah Hotels & Resorts retained New York’s J Public Relations as its PR AOR. Jumeirah, a member of Dubai Holding, operates 22 hotels across the Middle East, Europe and Asia, including that crazy sail-shaped beach resort that you see everywhere.

For American tourists wondering what they might do on a vacation to Dubai, Jumeirah recommends the travel documentary Mission Impossible: Ghost Protocol. Dubai also requires a liquor license to consume alcohol, but here’s a handy guide to buying it when you arrive and keeping it under wraps.

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Small ship cruising company American Cruise Lines chose FleishmanHillard to promote its upcoming brand awareness program, created to share news about its status as the country’s largest river cruise provider. FH SVP Jeff Davis calls the Twain-style riverboat trips “a unique, luxurious way to rediscover America”—so they’re like international cruises, but slower and less salty.

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Spin the Agencies of Record

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Loews Regency Hotel in New York City chose the Susan Magrino Agency as its PR AOR in anticipation of a January 2014 re-opening following a top-down $100 million renovation.

While we have no idea what the new facade will look like, the chef at Loews Regency’s as-yet-unnammed “concept” restaurant will be Dan Silverman, formerly of the Standard Grill in the André Balazs hotel of the same name. (And yes, we’re already salivating.)

Susan Magrino also landed interior design firm Meyer Davis Studios and Hammacher Schlemmer, a mail order gift company that claims to be America’s oldest catalog publisher, sells products like “the authentic 1966 Batmobile”, and resembles a Bizarro World cross between Brookstone and the J. Peterman catalog (it’s real, and it’s spectacular).

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King + Company (formerly Morris + King Company) retained several high-class clients that sadly leave us little room for snark:

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Spin the Agencies of Record

The world is a book, and those who do not travel read only a page. – St. Augustine

Susan Magrino Agency announced seven new clients in the travel, real estate, and hospitality sectors. These clients include:

  • Baccarat Hotel & Residences New York, currently under construction across from the Museum of Modern Art
  • Castle Hill Inn, a Relais & Chateaux vacation property in Newport, Rhode Island
  • Fairmont Scottsdale Princess, a Strategic Hotels & Resorts property in Scottsdale, Arizona
  • Le Méridien Hotels & Resorts, a company with more than 100 properties in 40 countries
  • Paramount, a recently “re-imagined” hotel in the heart of New York City’s theater district
  • The Rittenhouse Hotel, a five-diamond hotel in Philadephia’s Rittenhouse Square
  • Six Senses Hotels Resorts Spas, a sustainable luxury hospitality brand

Reality must take precedence over public relations, for nature cannot be fooled. — Richard P. Feynman

Rubenstein Public Relations has announced new client wins including Greencard Creative, Brian Cuban, and Contemporary Art Collection.

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Spin the Agencies of Record

Waste processing and recycling company Sun Bergeron has chosen Hill + Knowlton Strategies for corporate communications, media relations, research, community relations, and other marcomms work. H+K in Miami will lead the work with help from offices across the country.

Thermo Fisher Scientific has chosen Racepoint Group for global PR and social media work. Racepoint has also added six other health care clients to its roster including the UMass Memorial Medical Center and Jiff Inc, a health care social network.The agency has hired Nigel Smith, a health care PR pro with 20 years of experience, as SVP of the global health care practice to help with the new business. [via]

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