In this edition of Spin the Agencies of Record, there is designer hardware, global software, and fashion for head to toe.
LFPR has been selected as the AOR for Sage North America, the U.S. and Canadian arm of the international business management software and service supplier. The firm will handle traditional, online, and Hispanic media relations for a number of business units.
Miz Mooz, a footwear brand, has chosen Workhouse as its AOR. The firm will work on promotional campaigns tied to the company’s collections and special events, as well as other domestic PR.
Susan Magrino Agency has been named AOR for Saint Louis Crystal, a French maker of crystal vases and other products that was founded in 1586. The firm was also named AOR for Puiforcat, a French art deco silver design company. Both companies are owned by Hermès.
Alpha Industries, a fashion company specializing in military-inspired design, has selected Turner PR as its AOR. Alpha has also outfitted the U.S. Defense Department since 1959. Turner will launch the company’s national PR campaign.