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Posts Tagged ‘Susan Magrino Agency’

Spin the Agencies of Record

IMRE was selected as AOR for five new clients in the home and building practice. The firm will raise awareness for American Silk Mills’ eco-friendly Sensuede textile; target homeowners with an integrated marketing campaign to build visibility for Kwikset security systems; support product launches and execute a media relations campaign for Pfister; execute PR and brand messaging to architects and contractors on behalf of Dryvit Sytems, an exterior insulation and finishing company; and perform trade show and online media work for furniture manufacturer Ekornes ASA.

LarsonO’Brien Marketing Group has also added three clients in the architectural space to its roster: Viracon, which sells glass products and durable coatings; Syntheon, an engineering design company; and American Hydrotech, which specializes in waterproofing and roofing products.

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Spin the Agencies of Record

Mozilla, the nonprofit behind Firefox, has chosen Bite Communications as U.S. AOR after a competitive review. Work — media relations, content creation, and more — starts June 1, led by SVP Bill Danon. [via]

The Susan Magrino Agency has added three new clients: New York furniture company Castro Convertibles, which is launching a new convertible ottoman; loungewear brand Sophia Graydon, which is launching its first collection in August; and Elad Yifrach and his home decor brand L’OBJET (sample at left).

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Spin the Agencies of Record

Russell Wilson, the college quarterback who was drafted by the Seattle Seahawks on Friday, has chosen French/West/Vaughan as AOR to handle endorsements, PR, and marketing. He’s already been signed by Nike.

The Maldives Marketing and Public Relations Corporation (MMPRC) has chosen Ruder Finn as its U.S. and international PR firm amid controversy over the country’s new government. NGOs say the government took power in a coup. The Maldives Commission of National Inquiry is looking into the matter and, Ruder Finn tells The Holmes Report, if the body finds that the government took power illegally, it will resign immediately.

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Spin the Agencies of Record

Lil Wayne/Nicki Minaj label Cash Money Records has hired the Susan Magrino Agency for a Grammy party.

BabyBjörn, the Swedish baby products company, has hired Coyne PR for U.S. outreach. Awareness efforts and messaging with target moms through traditional and social media and via the medical community. [via Holmes Report]

LeVar Burton’s RRKidz has chosen Child’s Play Communications to relaunch the Reading Rainbow brand, promote the DVD and streaming options, and launch a variety of products and services including the Rainbow Kidz App.

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Spin the Agencies of Record

Tourism Australia has selected Ketchum for PR across the U.S., Canada, and Latin America after a competitive search. The win was effective last Friday and will last for the next three years with the possibility of extending another year. Ketchum’s Los Angeles office will lead the account. According to the release, Fleishman-Hillard was the previous firm. Its contract ended in June.

Miami-based Grupo bt USA was selected by The Bahamas Tourist Office for marcomms work to drive at least 50 percent growth in Latin American visitors to the islands. The campaign slogan is “Bahamas, No lo has visto todo.”

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Spin the Agencies of Record: Evian Chooses Syndicate Media Group, and More

Evian has chosen Syndicate Media Group as its U.S. AOR handling public relations and social media work. According to the press release, the RFP included three other firms who were asked how they would have operated given a set of real Evian initiatives. Or, they were asked to propose new campaigns. Syndicate chose the latter. The firm will be working with the other Evian agencies – MKG, MPG/Mediacontacts, and Euro RSCG — and work will begin in the fourth quarter.

The Girl Scouts have chosen Edelman to lead its centennial PR efforts in 2012. The firm’s work will include media relations, consumer engagement, social media and issues management surrounding topics of importance to girls. The online initiatives will have a shelf life through 2013. CRT/tanaka will continue as AOR for the Girl Scouts providing crisis counsel and helping with centennial efforts.

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Virgin Atlantic Chooses Susan Magrino Agency as AOR

Virgin Atlantic Airways has chosen Susan Magrino Agency as U.S. AOR after a competitive review. The agency will handle all consumer outreach in U.S. “gateway markets,” which include New York, Los Angeles, San Francisco, Boston, Miami, and Washington D.C.

This is the first time that Susan Magrino has worked with the airline company, which was founded by Sir Richard Branson in 1984. This is also the first U.S. AOR for Virgin Atlantic.

Spin the Agencies of Record

Frontier Airlines has chosen MWW Group as its AOR after a competitive review. The firm will raise awareness for the airline in its three hubs – Denver International Airport, General Mitchell International Airport in Milwaukee, and Kansas City International Airport — and destinations and work on campaigns and social media initiatives.

K Public Relations has been chosen to work on the Infusium 23 line of hair care brands. The firm’s work will include comms around product launches and the company’s “three-step system.” [via Digital Journal]

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Spin the Agencies of Record

Susan Magrino Agency has two new clients. The firm has been selected by the Hyatt Regency New Orleans Hotel, which is reopening this fall and the agency has added Smashburger to its roster. The “better burger” chain is opening 85 restaurants this year. The firm will be working with its first Brooklyn restaurant, opening next month.

Hanna Lee Communications has been selected to promote the first-ever Wines of Croatia tasting in New York this summer. More than 30 wine producers will be at the event.

LivingSocial has chosen Fleishman-Hillard as its U.S. AOR after a review, PRWeek reports. Work began on April 1. Atomic PR was working with social e-commerce site from July 2008 until recently.

Nancy J. Friedman PR has three new clients. It will handle all the PR surrounding the opening of the Z Hotel in Long Island City, New York. The Body Holiday/Le Sport and Rendezvous properties in St. Lucia have also selected NJFPR for their relaunch. The firm had worked with the island of St. Lucia for a decade. And finally, the firm has been chosen as the U.S. AOR for The Charles Hotel in Boston.

Spin the Agencies of Record

ClickN KIDS, a children’s software company, has chosen Atomic PR as its AOR. The firm will help launch new products, and promote the benefits of ClickN KIDS software, which focus on improving literacy. The account will be handled about of Atomic’s L.A. office.

M Booth has added Montage Deer Valley, a mountain resort that’s part of the Montage Hotels & Resorts list of locations, to its roster. M Booth already represents Montage Laguna Beach and Montage Beverly Hills. The firm will raise brand awareness through media relations, tying their work to revenue.

Susan Magrino Agency has been selected to promote the new book Diamond Dishes: From the Kitchens of Baseball’s Biggest Stars. The firm will execute a media relations campaign.

Spa and wellness company exhale has chosen 72andSunny to lead the PR effort for all 18 exhale locations. Kerry Fitzmaurice, director of PR for the firm, will lead the account.

CouponMob has chosen PReturn for media relations, messaging, media training, content creation, and thought leadership services. Efforts will target both merchants and consumers.

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