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Posts Tagged ‘Susan Spencer’

Target Economizing Women with a Pitch to ‘All You’

All You is all about reaching its target audience: women between the ages of 25 and 54, many of them moms, who want to save money. With that in mind, all editorial coverage is seen through that “prism,”  says executive editor Susan Spencer. Moreover, the magazine uses its vast database, its distribution methods, and its other daily efforts to make its tagline — “Enjoy life for less” – a reality for its one million-plus readers.

In the latest “How to Pitch for PR” feature, Mediabistro takes a closer look at the ins and outs of pitching All You. According Spencer, the ubiquity of sale sites and other deals options have drawn publicists and their editorial staff closer together.

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Revolving Door: Le HuffPo, NY Times’ Abramson to Debut at Davos, NBC Publishing eBooks, and More

NY Times' Jill Abramson

Le Huffington Post made its debut on Monday in France with Anne Sinclair as editorial director. Sinclair, a former TV anchor, is the wife of infamous former IMF head Dominique Strauss-Kahn, aka DSK. At the press conference Sinclair reassured the audience that there would be no conflicts of interest between her new role and her private life. (via New York Times)

ABC News‘ partnership with Yahoo! has spawned two new Web shows about politics that launched this week. The shows are extensions of long-running blogs from George Stephanopoulos and Jake Tapper. George’s Bottom Line debuted on Monday and Political Punch with Jake Tapper appeared on Tuesday. (via TVNewser)

NBC News established a new eBook imprint called NBC Publishing. The unit will release enhanced eBooks with videos inside, and the launch follows the media company’s success in the eBook business. (via GalleyCat)

Jill Abramson, executive editor at The New York Times, will make her grand entrance at the Davos World Economic Forum this week. She will be joined by NYT publisher Arthur Sulzberger, who is hosting a dinner on Abramson’s behalf. She will also lead a panel of women leaders in a discussion. (via Capital New York)

Newt Gingrich is continuing his attacks on the media. Last week Gingrich critiqued CNN for questioning him about his second marriage at the start of the South Carolina debate. After the Florida debate this week Gingrich complained that NBC did not allow the audience to clap, saying “Media doesn’t control free speech.” (via FishbowlDC)

Diane Sawyer was criticized by James Spann, chief meteorologist at Birmingham ABC-affiliate WBMA, for her report on the Alabama tornadoes on Monday evening’s World News. Spann took issue with Sawyer’s claim that there was no tornado warning, saying “This event was forecast days in advance.” (via TV Spy)

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How to Pitch ‘All You’

Mediabistro‘s latest “How to Pitch PR” article turns its attention to All You magazine. With a monthly circulation of 1.2 million, the magazine targets busy moms with information about how to live affordably.

Sold exclusively at Wal-Mart (the magazine also has a subscriber base), executive editor Susan Spencer suggests that publicists take a look at what’s happening in the publication and in the store to determine the best pitches.

“If you want to understand our reader, you need to experience the store,” she says.

Read more about how to pitch All You by clicking here.