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Posts Tagged ‘Sweeps’

NBC News Continues its Hack Attack Form of Checkbook Journalism Because Ratings

interactive newsroom

Ironic what the NBC Interactive Newsroom chose to adorn its wall, huh?

Ratings (n.) — The source of all things monetary in media; The force by which all journalists show their worth the bigwigs in the corner offices; The reason media can suck.

When I was in a newsroom, there was just about nothing I wouldn’t do to get people to listen to what I had to say. Hell, in PR, it’s the same way. I’ll beg, borrow or steal borrow some more to help my clients get what they deserve and help tell their story. However, the people at NBC News, go a skosh past unethical into a whole new realm of paparazzi.

Again…

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5 Quick Ways to Take Advantage of Sweeps

sweeps bingoBreak out the databases and the brooms, flacks. It’s Sweeps Month!

The word means several things to many people, but in the world of media, it only means one thing — money. And for the world of PR, it should mean one other thing – opportunity. 

You will note every February, May (and July), and November, local TV networks begin to dust off its investigative reporters, gives a raise to its consumer reporters, start to offer more touchy-feely stories before the weather, issue a “three-part series” on such, and acts like the boss is watching.

Because he or she is watching.

“Sweeps” is the time when raises are handed out. Check out national TV. You know how your show breaks for the summer and saves those finales for around May, or before Christmas around November? That’s right. Because people check out for the summer and the holidays since TV doesn’t matter as much. Local networks follow suit, which means flacks have a great opportunity to pull out the greatest hits and, with a little elbow grease, can earn some sweet client hits.

Here are a few ideas how…

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News Producer ‘Happy’ for a Van Driving Into a House Because It Was a Slow News Day

February is one of those magic times of the news year — sweeps!

Take it from a hack-turned-flack, ratings can do funny things to people in the media biz. When you can influence sponsors purchasing more air time because of your pseudo-Peabody award-winning journalism, you tend to get the big head. You know, thinking you are really putting money into your station’s deep pockets; thus, securing your job for the next few months.

Meet Juliana Vasquez.

She’s a morning news producer at KSAZ FOX 10 in Phoenix. Vasquez surely knows the Suns suck, the Diamondbacks are so-so, and border patrol stories are old in the land of the desert sun. She’s jonesin’ for a story to do her part. And then, her big break: A drunk driver smashed clean through some family’s home. And she does this:

tweet

When this was caught, Juliana removed the tweet but not before it made news. Needless to say, she’s probably second-guessing her crack-like euphoria about the driver’s peril. Thanks to family blog TVSpy, we know she has ‘already been reprimanded’ for her jocularity; however, this is a serious #PRFail as well because again, ratings.

That’s the circle of life.

THIS JUST IN: A New Whenever-We-Feel-Like-It-Column

THIS JUST IN 2At PRNewser, we love the random tips and tools, listicles and ancillary research. However, we’ve noticed certain stories trending in the news recently: crap that just can’t be grouped with anything else other than, well, other crap.

We’re talking random categories that don’t quite fit into the ubiquitous “if it bleeds, it leads” category:

1. The sundry “touchy-feely” story: You know, the “Hometown Heroes” geared for pets that need a home, volunteers who are the backbone of a community, or the random denizen who is so awesome that he or she deserves a story. And no, we’re not talking Neetzan Zimmerman‘s beat.

2. The ancillary “we don’t have a place for this so we’ll end the broadcast with it” story: We like these because they allow our favorite TV broadcasters to show a human side. They laugh; they wax emotional; they whisper “Pulitzer…”

3. The multitudinous “it’s time for sweeps so we are breaking out the greatest hits” story: The investigative reporters begin drooling, the assignment desk editors go on high alert, and the news directors break out in a cold sweat. Good times indeed.

And then, there’s the “THIS JUST IN” story. You know what we’re talking about, anonymous tippers: breaking not-so-sure-if-we-should-care news belongs here. Stay tuned.

We now return to your regularly scheduled program.