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Posts Tagged ‘SXSW’

Social Media Sensation ‘I F*cking Love Science’ to Become TV Show

I Fucking Love Science Is Coming To Televison! | I Fucking Love ScienceHit TV shows often spawn Facebook pages and other social media accounts with followers numbering in the millions, but how often do these things happen in the reverse order?

Elise Andrew, creator of the Facebook page and blog “I Fucking Love Science,” announced at SXSW this past weekend that her insanely popular creation is being turned into an hour-long TV series on the Science Channel, produced by writer/comedian/talk show host Craig Ferguson.

In her blogpost announcing the venture, Andrew marveled at how in just two short years, the “I Fucking Love Science” Facebook page has amassed 10 million followers, and that through its related social media accounts, the platform reaches fifty million people per week. Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

STUDY: Which Social Networks Inspire the Greatest Brand Dependence?

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Given the unrelenting flood of new “next big thing” networks, you may be forgiven for answering the headline’s question with “none of ‘em.”

But a study presented at this year’s SXSW says otherwise.

The research, performed by United Talent Agency’s UTA Brand Studio and digital survey provider uSamp, includes some interestingly specific findings.

The first big surprise? Twitter didn’t score in the top five in any age group.

More after the jump.

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10 Tips for Surviving the SXSW Zombie Apocalypse

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If you’re like us, then you’re slightly relieved that you won’t be in Austin for the South by Southwest “I liked Austin before it was cool” Festival.

If you’re not like us, then you’ll be there with automated, Twitter-ready, “wearable tech” bells on. Please send highlights!!

Today Jennifer L. Jacobson, founder of Silicon Valley firm Jacobson Communication, forwarded a helpful infographic for those of you brave enough to battle the undead tech hordes…and the heat.

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Doritos Creates Tweet-Powered Stage for SXSW

DoritosWe recently told you about the success of Hot Wheels’ tweet-powered vending machine, and speculated as to what sort of real-world device would be powered by customers’ tweets next, but even we hadn’t thought of this

To kick off its first ever global ad campaign “For the Bold”, Doritos has taken the concept to the next level (or maybe even the level beyond that) by building a 62-foot-tall, tweet-powered concert stage designed to look like a giant vending machine at SXSW.

The high-tech platform will take tweets featuring the hastag #BoldStage and use them as real-time concert controls. This means that viewers can harness their unprecedented power to choose the show’s opening act, handpick the set list, control the special effects, and send pictures of themselves rocking out directly to the four-story screen in the arena (all with only a 9.6-second lag time).

Sounds a little crazy, no?

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PRNewser Poll: Are the SXSW ‘Homeless Hotspots’ a Bad PR Stunt?

Marketing firm BBH Labs has kicked up some SXSW controversy for its “Homeless Hotspots” test program. Homeless people have been at the conference wearing t-shirts that announce they are “a 4G hotspot” in order to sell a connection. The seller keeps the proceeds.

According to the firm, the “charitable program” is an extension of another, Underheard in New York, which gave four homeless men prepaid cell phones in order to tweet their stories. In media outlets all over the world and comments on the BBH Labs blog, it has been criticized, with Wired writing, “It sounds like something out of a darkly satirical science-fiction dystopia.”

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Research: Four Reasons To Do Real-Time Marketing

A GolinHarris study, The Impact of Real-Time Marketing, has identified four reasons why marketers benefit from adding this component to a promotional campaign. The results of the study were presented today at SXSW.

The survey of 3,200 U.S. consumers found that real-time marketing, or RTM, increases desired behaviors such as recommending (22 percent said they were more likely to recommend and 19 percent said they had increased product interest); enhances traditional marketing efforts, improving the effects of social media and other campaign initiatives; plays a role in keeping loyal customers engaged; and increases a brand’s identification with its content and messages.

For more information about the findings, click here. And after the jump, we’ve got an infographic tied to the research.

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Pitch a Presentation to Internet Week NY

Alex Blagg is at it again. Before SXSW can fully wind down, we already have this video promoting Internet Week New York’s “Make the Stage” competition.

For this year’s event, Internet Week is open to ideas for presentations in six categories: startups, social media, tech, advertising  and creativity, entertainment, and mobile. You have until April 8 to submit your presentation idea and people will vote through April 22.

Two submissions from each category will be chosen — one by the voters and the other by a panel that includes Blagg, Sean Mills from Nerve.com, and Anthony DeRosa from Reuters Media.

Internet Week New York 2011 takes place June 6 through the 13 and they’re expecting more than 20,000 visitors.

The Morning Media Menu Talks SXSW

PRNewser contributor Joe Ciarallo is on the ground at SXSW giving us the scoop on what’s up in Austin.

This morning, he spoke with GalleyCat’s Jason Boog for a SXSW-focused Morning Media Menu podcast. According to Joe, it looks like this year’s attendance exceeds last year’s 13,000, the Apple pop-up store is “flooded,” and there’s grumbling over the challenges of getting to the different events scattered about the city.

Click here to listen.

Foursquare 3.0 Is Here

Mashable gives us a thorough overview of the latest iteration of Foursquare, which includes a new Explore tab for recommendations, a partnership with Amex, and new deals features. The upgrades have happened on iPhone and Android devices with Blackberry coming soon. Foursquare founder Dennis Crowley gives readers of the company blog the lowdown in a lengthy post as well.

ReadWriteWeb digs into the new Merchant Platform. Sports Authority, H&M, and Coffee Bean are among some of the vendors who have signed on already. And DigitalTrends.com notes that the upgrade has launched just in time for SXSW.

Have you tried it out? Let us know what you think.

PepsiCo Wants to WIN with Women

PepsiCo's Jamie Stein and E!'s Giuliana Rancic in a WIN video.

PepsiCo‘s Women’s Inspiration Network (WIN) will be at SXSW to capture footage and talk about digital trends with female influencers. WIN is also sponsoring the Digitini 2011: Women’s Inspiration Awards at the conference.

“It’s about engaging women, being informative and fun,” said Jamie Stein, director of digital initiatives at PepsiCo, which launched WIN at the Social Media Week conference last month. WIN offers video content (Stein says they’re “open to other formats as well”) on issues of importance to women. According to Stein, female-targeted initiatives have been executed on a brand-level in the past, but now PepsiCo has taken it to the corporate and cross-brand level.

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