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Posts Tagged ‘T-Mobile’

Prince William and Kate’s Wedding March, T-Mobile Style

T-Mobile is capitalizing on the hoopla surrounding this week’s royal nuptials with a viral video that takes off on another wedding march that caught fire on YouTube. The spot was filmed in London with lots of great lookalikes (check out Camilla!). The message of the video is lost on no one. The Guardian says it’s “The latest bit of shameless Wills’n'Kate band wagon jumping.” The clip was released on Friday and has nearly five million views.


Abernathy Tops Mergermarket Ranking

Brunswick is working with AT&T on the T-Mobile USA deal, but Abernathy MacGregor tops the mergermarket ranking for deal value.

Abernathy MacGregor Group leads the pack for value of international deals in Q1 2011 according to the latest mergermarket League Tables. The firm worked on 16 deals worth $73.3 billion, putting it ahead of Brunswick Group, which came in at number two with 41 deals valued at $67.9 billion, and Sard Verbinnen, which handled 21 deals valued at about $64.4 billion. According to mergermarket, this is the first time since the rankings began in 2001 that Abernathy has topped the list.

And, The New York Times Dealbook blog notes that Brunswick is advising on the biggest deal of the quarter, AT&T’s purchase of T-Mobile USA. (Brunswick is working with AT&T while Kekst & Co is working with T-Mobile.)

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AT&T/T-Mobile USA Deal Getting Bad Press

AT&T execs sounded confident on a conference call hosted on Monday to explain the goodness of their plan to purchase T-Mobile USA. That optimism will have to hold up against the hits the deal is taking as it heads to Washington for consideration.

Media outlets have reported on the possible ramifications and the very real opposition to the acquisition all week (and it’s only Wednesday).  The New York Times reports on some analyst predictions that the merger will result in consumers paying more for service.

“The bottom line, they said, is that competition is likely to suffer, leading to higher prices and less innovation,” Jenna Wortham writes. Other analysts have a more optimistic outlook, saying that service and coverage could improve.

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T-Mobile Issues B-to-B PR RFP


T-Mobile has issued an RFP for b-to-b PR services. Peter Dobrow, director of external communications at T-Mobile, told PRNewser today the RFP went to a “select number of agencies,” but also said, “I’m not at liberty to discuss how many or which ones at this point.”

“We are strongly and powerfully consumer focused,” he elaborated. “That said, there are products and services we offer that resonate with small and medium businesses and we are looking to generate interest there.”

Waggener Edstrom will remain T-Mobile’s agency of record and consumer agency. “The significant majority of our PR efforts are directed at consumers. This is a new area we’re looking to put added focus towards,” said Dobrow.

The RFP was issued during the past couple of weeks, and Dobrow said the company is “likely months away” from making a decision. T-Mobile is looking for an agency to support “our unique product offerings, which do include calling over wi-fi,” said Dobrow. He said the agency should have a “deep knowledge of, understanding and relationships within certain vertical industries,” but would not comment on specific verticals the company is interested in.