TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Tac Anderson’

Roll Call: WE, MWW, IndoPacific Edelman, and More

Tac Anderson has been named Waggener Edstrom’s head of digital strategies for the EMEA region. He was previously the firm’s VP of digital consulting. He’ll be moving from Seattle to the U.K. to fill the role.

Kathy Fieweger has been named EVP and GM of MWW Group’s Chicago office. The appointment also comes with the additional position: head of the national enterprise risk and labor relations practice. She has previously served as EVP of corporate reputation at MWW, SVP at Edelman, VP at FTI, and a director at United Airlines.

Stephen Lock has been appointed to the newly-created position of senior technical adviser at IndoPacific Edelman, working with chairman Chadd McLisky on ways to capitalize on the growing Indonesia economy. Lock has also been appointed to Southeast Asia public affairs practice head, another new position that reports to Bob Grove, MD of Edelman Southeast Asia.

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

Waggener Edstrom Digital Chief: ‘We Need to Move From Output to Outcomes’

jen houston.bmp

Waggener Edstrom just promoted Jen Houston to the new role of president, Studio D and global lead.

Houston was previously senior vice president, and will continue to lead Studio D, the agency’s digital division, which has expanded from 37 full-time employees in July 2008 to 132 employees today. Houston has been with Waggener Edstrom since 1999.

PRNewser caught up with her today for an exclusive interview on her new position and much more.

Read more

On the Podcast: Yelp, MDC Acquires Sloan, and Fake Steve Jobs

tac2.jpg

On this week’s PRNewser Podcast we discuss the policy changes at Yelp, the acquisition of Sloane and Company by Canadian holding company MDC Partners, and the tussle between Newsweek tech reporter Dan Lyons (a.k.a Fake Steve Jobs) and Apple.

Waggener Edstrom’s digital consulting director Tac Anderson joined us for the second half to discuss the challenges brands face in using social media, or how to avoid the “zombie media trap,” as he calls it. Anderson also discussed the benefits of having internal experience before attempting to work through these challenges on the agency side. He was at HP prior to joining WE’s Studio D division.

Reactions To Forrester’s Analyst Blogging Policy

PR and marketing professionals are sounding off on research firm Forrester’s decision to make all analysts blog on Forrester.com as opposed to their own personal blog. The caveat being if the content on their personal blog is of the same topic as their area of coverage as an analyst.

Waggener Edstrom Social Media Director Tac Anderson writes:

The problem with Forrester’s decision is the heavy-handed nature it is taking in implementing it. All three Forrester bloggers talked about the new blog platform being developed and the new capabilities it would have. This is the real missed opportunity. Forrester’s goal should be to create such a powerful platform with its new blog and with the Forrester name that employees would jump at the opportunity to leave their personal/professional blogs in order to have access to this great platform.

Laura P. Thomas, Strategic Projects and Global Landing Page Manager for the Small and Medium Business Digital Division at Dell writes:

I think it is very cold of them to simply refer to their employees thoughts as “our IP,” as they did in a tweet, but I believe there are advantages for the employees to blog on the company site.

Former Forrester Analyst Peter Kim says:

I think there’s a more difficult point here for Forrester – some condition in the company’s current culture drove an insider to leak the information to SageCircle. This signals internal dissonance and the uncomfortable but likely fact that malcontent employees need to separate from Forrester.

Forrester analysts Cliff Condon, Josh Bernoff and Augie Ray have all sounded off as well.

HP Snags Weber Shandwick Account Director to Run Corporate Social Media

ethanbauley.jpg

Ethan Bauley has made the jump from Account Director at Weber Shandwick to social media communications manager for corporate PR at HP.

Bauley is one of 29 internal PR contacts listed on HP’s website. The company works with a number of agencies, including Porter Novelli, Burson-Marsteller, Weber Shandwick and Bite Communications. Bauley consulted on the HP account while at WS.

This past May, HP’s Digital Consulting Director Tac Anderson was hired by Waggenner Edstrom to join the agency’s Studio D division.

WagEd Hires HP’s Tac Anderson for Studio D Division

TacAnderson.bmp

Waggener Edstrom (WE) made its third high-profile hire for their Studio D division this week with the addition of Tac Anderson from Hewlett-Packard. His title is Digital Consulting Director.

Anderson joins Studio D Editor-in-Chief David Patton, and Senior Digital Consultant Paul Armstrong. Patton was at WSJ.com, and Armstrong was at MySpace, though achieved some notoriety recently as the man behind TheMediaIsDying Twitter feed.

Anderson spent two years managing HP’s social media outreach and as strategic lead for LaserJet Business Web 2.0. Other experience includes entrepreneurship ventures, and a stint as Director of New Media at BlueLine Marketing.