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Posts Tagged ‘Talent Zoo’

UPDATE: 5 Best Points in Washington Redskins Owner’s Damage Control Letter

Tampa Bay Buccaneers v Washington RedskinsEverybody who’s anybody (and a few people who aren’t) has already weighed in on the controversy surrounding the Washington Redskins name. Our newest contributor Shawn Paul Wood addressed it on Talent Zoo‘s Flack Me blog this week, concluding that it’s a perfect PR challenge for our era.

Now for the damage control case study. In the face of increasing pressure, team owner Dan Snyder (who is himself a comms vet) finally addressed the issue in a statement that went beyond his usual “Hell no, and you can put that in all caps” response. In this letter to members of fan organization Redskins Nation, Snyder did the smart thing: rather than come out swinging and berate his detractors as PC thought police, he went for emotion and nostalgia.

Let’s review some of his better lines:

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Richard Branson Rises to the PR Occasion Again

Today we’re happy to bring you a guest post from friend of the site Shawn Paul Wood. Shawn is a PR and copywriting professional with more than 20 years’ experience in the field, and he spent 12 of those years as an on-air host and radio news director. He currently writes for HCK2 Partners in Dallas and contributes to Talent Zoo‘s Flack Me blog; his clients range from notable corporate giants to megachurches, entrepreneurs and even a couple of entertainment bigwigs. Follow him on Twitter!

We have all heard the aphorism, “All news is good news.” One of the champions of that familiar saying is Sir Richard Branson, social media “influencer” and CEO of all things Virgin, who put the sentiment to the test when his airline expanded its routes to Scotland this week.

After appearing at the airliner door and traipsing down the stairs to the tarmac, he took his position on a literal promo platform to discuss the plane’s maiden voyage to Edinburgh. He then lifted his kilt so as to better display a new, um, marketing slogan: “Stiff Competition.

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