Everybody who’s anybody (and a few people who aren’t) has already weighed in on the controversy surrounding the Washington Redskins name. Our newest contributor Shawn Paul Wood addressed it on Talent Zoo‘s Flack Me blog this week, concluding that it’s a perfect PR challenge for our era.
Now for the damage control case study. In the face of increasing pressure, team owner Dan Snyder (who is himself a comms vet) finally addressed the issue in a statement that went beyond his usual “Hell no, and you can put that in all caps” response. In this letter to members of fan organization Redskins Nation, Snyder did the smart thing: rather than come out swinging and berate his detractors as PC thought police, he went for emotion and nostalgia.
Let’s review some of his better lines: