Minneapolis-based Target hit a direct bulls-eye with an interesting blog post from Executive Vice President and Chief Human Resources Officer Jodee Kozlak. In the post, she notes her retail chain had signed on to a recent federal amicus brief.
Nothing too exciting, until you see that Target now stands side-by-side with Apple, Nike, Starbucks, and Facebook in support of judges striking down bans on gay marriage in Wisconsin and Indiana.
This announcement came as a stunner to many in the press as the organization has been unclear about its stance on the subject for many years. Target executives do not talk about it, which is why many assumed that they were not supporters.
Then this blog post happened, inspiring headlines everywhere. And a few hacks and flacks of the more cynical nature were left wondering whether it was a sincere statement or a stunt.