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Posts Tagged ‘Target’

Target Is Using Philanthropy to Make Back-To-School Better Than the Holiday Season

targetThe holiday shopping season certainly wasn’t good to Target. Perhaps a little too eager to put that in the past, the retailer is already focusing on the back-to-school season. Not even a week after the 4th of July.

To get its mojo back post-data breach, Target is launching a campaign focused on social responsibility — Buy One, Give One — that will give one of Target’s brand of up & up school supply items to a student in need for every purchase made between July 13 and August 2. Items like crayons and paper will be included, more than 300 products in total. The goal is to donate $25 million worth of things to Kids in Need.

“If we reach that goal, this will be the largest cause campaign donation Target has ever made to a single organization; an important milestone on our way to giving $1 billion for education by the end of 2015,” reads the press release about the program.

This is great. The company points out that parents are spending an average of $600 on back-to-school shopping each year, a steep price for many people. But it doesn’t really address the whole data-breach, digital-security thing. Read more

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Target (Almost) Apologizes to Canada

Target wants the nation of Canada to know that they’re “disappointed” in their own performance–and they’ll definitely do better next time.

Last year we reported that the retailer’s northern expansion had failed to convince the Canucks not to shop at Walmart, and this week the company attempted to hit the “reset” button with this clip:

The executive team leader says the problem was all about getting product on the shelves, but we’re not so sure; the primary factor behind the lackluster numbers seemed to be the fact that Walmart is still cheaper and more convenient when it comes to the basics.

Here’s the big one: the Target corporation lost more than one billion dollars in 2013 and fired its president of Canadian operations in May.

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BuzzFeed Forces Us to Ask, Again: ‘What Is Sponsored Content?’

Last night on Twitter, quite a few journalists shared this link along with their general “WTF, LOL” responses.

Target BF

If you don’t want to click on it, we’ll summarize: it’s a BuzzFeed listicle summarizing 16 ways in which shopping at Target is just so totally awesome–and did you know you that you can save a little more money with these super-secret tricks?!

The question: is it paid media? The answer: apparently not.

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Will Chief Marketer Jeff Jones Be Target’s New CEO?

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Here at PRNewser, we rarely post on anonymous tips–but this one is worth a quick story even though we’ve yet to confirm it and don’t expect to hear back from corporate anytime soon.

You may recall that current Target CMO Jeff Jones made headlines last week for using LinkedIn to publicize his response to an unflattering Gawker story based on the testimony of some very disgruntled employees.

The tip we received stated that Jones would soon be named as the company’s new CEO.

Skeptical?

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Target CMO’s Response to Gawker: #PRWin?

Target-Rain

In case you missed it, this week Target‘s CMO Jeff Jones took the (relatively) bold step of responding directly to an anonymous employee’s complaint that scored coverage on Gawker, that bastion of objective reporting on the business world.

He did it in a LinkedIn “influencer” post with the blunt title “The Truth Hurts“, and it got a lot of attention: a quarter of a million views and several thousand likes/shares.

In an interview with AdAge that went live last night, he explained why he decided to address the problem in this way–which gives us an opportunity ask whether the strategy worked.

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Target Security Scandal Reaches the Top As CEO Steps Down

Target-Rain

Over the weekend, Target finally realized that the only way to present a fresh face to the world after history’s biggest consumer security breach was to go all the way to the top: CEO Gregg Steinhafel officially stepped down this morning.

As the company’s board of directors put it in an official statement:

“…after extensive discussions, the board and…Gregg Steinhafel have decided that now is the right time for new leadership at Target.”

While the decision makes sense, it’s unfortunate to learn that a guy who spent nearly 30 years working his way up the ladder ultimately felt the need to fall on his own sword.

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The White House Knows When Your Clients Should Disclose Security Breaches

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Yesterday Target announced a new CIO and a new card processing system to help minimize the impact of last year’s massive security breach.

Many have faulted the company for being behind the news cycle, only acknowledging that a problem existed after others reported it, and gradually increasing the official estimate of how many customers had been affected.

The biggest PR question at the time was “how and when should clients reveal such security weaknesses?”

This week we got a little advice on that front…from The White House.

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Target Hopes New Hires and New Card Tech Will Do the Trick

TargetTarget is taking steps to remedy the problem that led to one of history’s biggest data breachesand its team wants you to know.

To its credit, the company seems to have been attacking the problem on all fronts since the breach first occurred last year, and now it’s ready to begin the rollout.

The move comes in stages: last month the company’s VP, who had been in charge of its website and internal computer systems since 2008, “resigned” (quotations ours).

At that time, the company also announced its decision to replace its existing card security tech with a system called “chip and PIN”. Last night brought the official update: Target hired a new chief information officer, who will oversee the implementation of this new security strategy.

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Target Needs to Put Its Legs Together

So, I’m sitting on my couch catching up on DVR recordings. One of my favorites is Comedy Central‘s absolute genius “@midnight.”

Host Chris Hardwick always starts the show with a high-octane “This happened on <insert your social media platform here> today.” And there was this picture.

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What in the red-and-white hell is that geometric gap between her legs? It’s certainly not a Bulls-eye, Target, so care to explain that deformity of this poor woman?

Of course not because they are still working around a certain Yuletide data breach so their PR reps are kinda busy at the moment. However, Target’s cracked photoshop crew were trying to make the waif pictured above even smaller because that always sells bikinis to real women, right? We can only hope that while Target is looking to cut costs while it invest in some heavy-duty, hack-proof security system, that they keep its proofreading group in marketing.

By the looks of that cavernous gap in the picture, someone was asleep on the job — or the edit button.

Target Overhauls Security, Makes Overdue Decision … Sorta

Target-Rain

Thanks to a certain credit breach, someone at Target has been crying the blues.

The holiday season was not the most wonderful time of the year for Target thanks to some cybernetic miscreants living in their grandmama’s garage. On December 19, the bulls-eyed retailer reluctantly disclosed a data breach that compromised 40 million accounts. That was trumped by the admission of stolen personal information one month later — including names, phone numbers, and email and mailing addresses — from as many as 70 million customers.

And that’s when you would assume someone in technology would be refreshing a resume, right? An intern? Some IT manager? A PR director (since we get blamed for most things anyway)? Nope, according to the hometown Minneapolis Star-Tribune, Target went angling for a much larger fish.

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