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Posts Tagged ‘Target’

Target CEO on Data Breach: ‘This Is an Industry Issue’

In a smart move, Target‘s CEO made an appearance today on The CBS Early Show to talk about all things leading into Black Friday.

With regards to the data breach, Brian Cornell framed the ongoing issue as one that the whole industry has to deal with, reassuring Gayle King that they’re doing all they can daily to protect customers’ privacy.

The company is finally starting to see some turnaround after a few quarters where the brand was badly damaged by the breach. Profits were up more than three percent in the third quarter to $352 million.

The other big issue he addressed were the Thanksgiving store openings. Every year, people kick up a fuss. Every year, the stores open on Thanksgiving Day. Every year the explanation is that despite the outrage, there are a lot of shoppers who want to be in the stores on Turkey Day.

Cornell’s response to that is interesting.

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Target Takes to CNN to Reassure Customers Before Black Friday

The tip we received in May naming chief marketer Jeff Jones as the scandal-plagued Target’s new CEO turned out to be false, but Jones is working hard as the chain’s spokesperson this holiday season.

Target has good reason to worry as Black Friday approaches: Home Depot’s recent data breach may have broken the record set last year, but consumers still feel like their data is vulnerable — and Target wisely chose not to blame everything on Microsoft.

For example, yesterday’s CNN Money clip might as well be labeled “sponsored content”:

Note that Jones didn’t directly address the data breach (the company announced related “security and technology enhancements” back in April).

Also: can we add “social drives sales” to Monday’s “10 Client Delusions About Social Media” list?

Apple Pay May Not Be the Credit Option of the Future Just Yet

apple pay announcementWhen Apple Pay was announced as the latest technology in mobile payments, the one thing that concerned all smartphone owners was security.

What with breaches at Home Depot, Neiman Marcus, StaplesSally Beauty Supply and more, consumers are understandably hesitant with a wallet in a phone.

Target is still reeling from its Christmas debacle in 2013, so Apple Pay has a large hill to climb.

Thanks to reports of glitches and this dude after the jump who swiped his wife’s card without requests for verification, that hill is quickly becoming a mountain.

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People Still Think Their Data Is Vulnerable at Retailers That Experienced Data Breaches

target storeWith the holidays right around the corner, retailers are getting geared up for all the sales they’d like to make to end 2014 on a high note. But Target is still dealing with the repercussions of the big data breach from 2013′s holiday season.

A survey released yesterday by CreditCards.com found that 45 percent of customers would “probably not” or “definitely not” shop at retailers that said they had computer breaches. And 48 percent of people said they’ll probably be shopping with cash, which means that they’ll have very fixed budgets. Once the cash is gone, the shopping stops, which will curb spending.

These aren’t good stats for retailers.

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10 Biggest and 5 Most Surprising Brands ‘Friended’ by Millennials

Facebook BEER

No alcohol here, sorry.

Recent studies have told us that the kids these days just aren’t really into brands on social media. WPP found that 55 percent of young Americans don’t see the point of “friending” a brand, and Edelman told us yesterday that a vast majority of consumers simply aren’t satisfied with the “relationships” they have with corporate entities online — even the ones whose products they buy.

Many brands, however, have managed to accumulate thousands, if not millions, of Millennial “fans.” Independent ad agency Moosylvania recently conducted a survey of 1,500 young people to identify the top 50 such brands, and we’ve reviewed the first 10 for this post.

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Home Depot Data Breach Could Break Record Set by Target

Home Depot

Bad news for Home Depot as the company presumably prepares to issue some serious apologies: a recently reported credit card data breach could quickly surpass Target‘s nightmare to become the biggest in history.

From The New York Times this morning:

Over the last few days, thousands of fresh credit and debit card numbers have surfaced on so-called carding sites, which are websites where stolen credit card data is sold…So far, all roads point back to Home Depot. And if the evidence uncovered so far proves to be valid, the hack could top the record-setting breach of Target’s network last December.

It gets worse.

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Is the Public Statement of Advocacy the New PR Stunt?

rainbow_targetMinneapolis-based Target hit a direct bulls-eye with an interesting blog post from Executive Vice President and Chief Human Resources Officer Jodee Kozlak. In the post, she notes her retail chain had signed on to a recent federal amicus brief.

Nothing too exciting, until you see that Target now stands side-by-side with Apple, Nike, Starbucks, and Facebook in support of judges striking down bans on gay marriage in Wisconsin and Indiana.

This announcement came as a stunner to many in the press as the organization has been unclear about its stance on the subject for many years. Target executives do not talk about it, which is why many assumed that they were not supporters.

Then this blog post happened, inspiring headlines everywhere. And a few hacks and flacks of the more cynical nature were left wondering whether it was a sincere statement or a stunt.

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Target Is Using Philanthropy to Make Back-To-School Better Than the Holiday Season

targetThe holiday shopping season certainly wasn’t good to Target. Perhaps a little too eager to put that in the past, the retailer is already focusing on the back-to-school season. Not even a week after the 4th of July.

To get its mojo back post-data breach, Target is launching a campaign focused on social responsibility — Buy One, Give One — that will give one of Target’s brand of up & up school supply items to a student in need for every purchase made between July 13 and August 2. Items like crayons and paper will be included, more than 300 products in total. The goal is to donate $25 million worth of things to Kids in Need.

“If we reach that goal, this will be the largest cause campaign donation Target has ever made to a single organization; an important milestone on our way to giving $1 billion for education by the end of 2015,” reads the press release about the program.

This is great. The company points out that parents are spending an average of $600 on back-to-school shopping each year, a steep price for many people. But it doesn’t really address the whole data-breach, digital-security thing. Read more

Target (Almost) Apologizes to Canada

Target wants the nation of Canada to know that they’re “disappointed” in their own performance–and they’ll definitely do better next time.

Last year we reported that the retailer’s northern expansion had failed to convince the Canucks not to shop at Walmart, and this week the company attempted to hit the “reset” button with this clip:

The executive team leader says the problem was all about getting product on the shelves, but we’re not so sure; the primary factor behind the lackluster numbers seemed to be the fact that Walmart is still cheaper and more convenient when it comes to the basics.

Here’s the big one: the Target corporation lost more than one billion dollars in 2013 and fired its president of Canadian operations in May.

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BuzzFeed Forces Us to Ask, Again: ‘What Is Sponsored Content?’

Last night on Twitter, quite a few journalists shared this link along with their general “WTF, LOL” responses.

Target BF

If you don’t want to click on it, we’ll summarize: it’s a BuzzFeed listicle summarizing 16 ways in which shopping at Target is just so totally awesome–and did you know you that you can save a little more money with these super-secret tricks?!

The question: is it paid media? The answer: apparently not.

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