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Posts Tagged ‘Tavi Gevinson’

Jane and Tavi Teaming Up for New Teen Mag

The November 1992 cover of 'Sassy'

Jane Pratt, known for the bygone magazines Jane and Sassy, is teaming up with teenage fashion blogger Tavi Gevinson for a new magazine.

Gevinson wrote on her Style Rookie blog that the yet-to-be-named magazine will cater to teenage girls (“wallflowerly” ones) and will not be a Sassy 2.0 (“that whole Internet thing happened,” she writes), although she is a fan of the original. For those who can remember, both Sassy and Jane were must-reads in their heyday.

Gevinson has also asked interested readers to submit content.

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Try ‘Pitching’ This Blogger

tavi.jpg

13-year old blogger Tavi Gevinson is one of the “it” bloggers at Fashion Week in New York.

Her blog, Style Rookie, is getting decent traffic, according to Compete, but she is also the center of a slew of media coverage, as Gawker points out.

Perhaps Tavi is an easier “pitch,” as she is new to the game and more likely to gush over new-found access and internet micro-fame than her more seasoned counterparts.