MacKenzie Agency Public Relations has added two clients to its roster: Modena Fine Foods and ACME Wine Movers. The firm will work on trade and consumer media relations, tasting events, and other elements of a national PR campaign.
Li-Ning, a Chinese sports brand, has hired Fleishman-Hillard for corporate, brand, and digital outreach, as well as PR surrounding the 2012 London Olympics. The company is looking to go global, one of a handful of Chinese consumer brands with an international goal. [via]