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Posts Tagged ‘Taylor Swift’

Taylor Swift Is So Mad at Yahoo Right Now

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(Screenshot via BuzzFeed)

You ever have the experience where, due to a crossing of lines or mis-communication on some front, you release something before the rest of the world is supposed to see it?

This problem is so common that we posted about it a couple of weeks ago on our sister site AgencySpy. Today, however, the stakes are a bit higher: the guilty party is Yahoo, and the victim is Taylor Swift.

Here’s the director of her video for “Blank Space,” which was apparently not supposed to make its Internet debut early this morning:

This probably won’t end well.

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Spotify Begs Taylor Swift to Come Back Through Song

As we learned yesterday, one of Taylor Swift‘s more brilliant moves to help promote her new album was to remove all of her material from Spotify. The decision sparked a sort of “turf war” between Spotify and iTunes as the 1989 quickly became what some estimate to be the last-ever platinum album.

Now, for some context: have you heard of sending a message via a Spotify playlist? Over on our ad blog, we mentioned Melissa Saylors, an art director who created a playlist that doubled as a note to digital agency 360i (or “The Oreo People”). The agency hired her.

Now, here’s the message Spotify sent Taylor yesterday, via a combination press release/mini-narrative in playlist form.

It’s both cute and desperate!

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New Yorkers Unimpressed by Taylor Swift

taylor swiftOn Monday we learned that Taylor Swift will be New York City’s “global welcome ambassador for tourism” — and just as quickly we learned that our fellow city folk wish she would just go back into the woods.

You should really read the New York Times roundup of “meh” reactions from various area writers, but we’ll go over the lyrics of the song that (coincidentally!) preceded the campaign.

“Walking through a crowd/ The village is aglow”

If she could walk comfortably, then she’s definitely not talking about the Halloween Parade or the Gay Pride Parade or any other large event in the area.

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Taylor Swift Is So Much More New York Than You

“I knew you were a New Yorker when you walked in…”

Whoops, wrong song.

Seriously, though: does Taylor Swift even live in New York?

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Taylor Swift Writes Her Name in the Clouds for ‘Skyline’

Don’t know about you guys, but we feel like this has been a tough week. Not only is the summer coming to an end, but the bad news just won’t stop.

On that note, here’s a reminder that the business of promoting stuff can sometimes be more than a little ridiculous.

Taylor Swift has a new album out. It’s called “Skyline”, and the folks behind her (who are now 13 Management but used to be Erickson Public Relations) dreamed up the idea of promoting it today by…writing in the sky.

The best part? The stunt was about raising awareness of both the album itself and the singer’s upcoming Yahoo live stream next week. Yes, you read that right.

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Seems Crazy, But Taylor Swift Was Actually a Good Choice for a WSJ Op-Ed

taylor swiftWhen I first saw a tweet expressing disbelief that Taylor Swift had written an op-ed in The Wall Street Journal, I ignored it, thinking it was a mistake. But it turns out that yes, indeed, this story does exist.

As part of its 125th anniversary celebration, The WSJ included a column by singer/songwriter/everyone’s bestie during a break up, Taylor Swift. On its face, this is a stunt. The WSJ is considered stuffy and serious, usually not the place where you would see much about a country-pop music star, let alone a byline by one. But actually, it’s an inspired move that shines a light on the creative ways that you can present a brand to the world.

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Taylor Swift Breaks Up with Her Publicist

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Paging Page Six: pop ingenue and serial dater Taylor Swift ended her longest relationship today by parting ways with her publicist of nearly seven years.

According to a Billboard exclusive, the resignation of Erickson Public Relations founder Paula Erickson—who has served as Swift’s publicist since 2007—led to a decision to bring PR operations in-house via management company 13 Management.

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Beyoncé and the New Face of Music Promotion

Last night’s Grammy Awards left one thing more exposed than Beyoncé‘s backside: the fact that the pop music promo game has changed. Queen B makes the rules and everyone else follows along, basking in her shadow.

It’s not really all that simple, of course: plenty of successful acts move through the usual channels when it comes to marketing and earned media. But when one reaches the heights occupied by the top of the pops, rules no longer apply.

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Miley Cyrus Can Haz Laser Cats Crying Diamonds

No, we didn’t watch the “everybody phone it in“ American Music Awards last night. Who do you think we are?

Luckily, we are aware that the show was shockingly scandal-free and we do have some super obvious takeaways!

Lady Gaga and R. Kelly: interesting, but this was a “tribute” to JFK like Gawker‘s “15 Women JFK F*cked” was a tribute. Predictably, appropriately tasteless.

Taylor Swift: still not country. Who votes on these things—and did they hear the same songs we did?

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Health Organizations Shame Katy Perry for Repping Pepsi

The Sellouts - YouTubeKids love celebrities. Kids also love sweet treats. It’s a match made in marketing heaven, which is why soda and celebrity have gone hand-in-hand since Marilyn Monroe was sipping Coke in black-and-white.

In today’s health-conscious atmosphere, however, the star/soft drink marriage is drawing some serious ire from health organizations focused on tackling America’s obesity epidemic. The latest target of that ire is Pepsi-pushing pop star Katy Perry.

A group of seven health organizations, including the Center for Science in the Public Interest, will run an open letter to the starlet today in Variety, urging her not to “exploit [your] popularity by marketing a product that causes disease in your fans.”

The letter draws parallels between the ramifications of marketing soda to children and those of marketing cigarettes to children.

“Virginia Slims and other tobacco companies used glamorous celebrities and models to position smoking as hip, sexy and rebellious. Today soda companies are using you and other celebrities to convince young people that drinking soda is hip, sexy and rebellious.”

The letter goes on to impress upon the star the weighty responsibility she has acquired along with her enormous fame and popularity among America’s youth: Read more

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