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Posts Tagged ‘techies’

Has the Apple Brand Lost Its Edge? (Yes, It Has.)

It’s tough to be a luxury brand—no, really. Just ask Apple, whose “most important thing in the world ever” iPhone rollout seemed designed to appeal to both lower and higher-end consumers but failed to impress either (according to the tech blogs).

There were no surprises today. The products were pretty much what we expected: there was the “cheaper” 5C phone (which is still expensive once you consider monthly data fees, etc.) and the “fancier” 5S phone with “a better camera” and the much-touted “Touch ID” technology that allows you to unlock your phone by touching the screen rather than typing and swiping. The rumored gold phone is real, but it’s not really fabulous. Oh, and there’s yet another new operating system. iTunes Radio could be cool, but again it’s nothing new, and to many this all feels like Apple trying to catch up to its competitors.

What happened?

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Man Hires Assistant to Slap Him Into Productivity

Today in Random Day Before the Election News: This clever study in personal dedication broke a couple of weeks ago, and it’s already made its way around a good portion of the Internet. Still, we’d like to come back to it on a day characterized by irritation and anxiety for so many Americans–the day before an election that we’ve all heard WAY too much about for at least two years. Need proof? Think back to the time when Michelle Bachman and Donald Trump led the pack in certain polls. Yes, that did indeed happen.

Anyway, Maneesh Sethi is a San Francisco-based blogger who recently decided that his social media habits were affecting his productivity in a bad way. He knew that he spent far too much of his time scrolling through his Facebook feed, descending into the bottomless cavern that is Reddit or doing something even more useless like, say, reading about politics. He wanted to change his ways.

Of course, millions of people find themselves in Sethi’s position every day–but he chose a more creative way of addressing it than most. His unique approach makes sense considering the fact that his blog, Hack the System, is all about using “unconventional techniques to improve your productivity and your life“. So he placed an ad on Craigslist and hired an assistant to sit beside him while he worked and quite literally slap him in the face every time he clicked on Facebook.

Well, that wasn’t too dramatic, was it?

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