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Posts Tagged ‘technology’

5 Generation Gaps in Need of Bridging in Public Relations

music gen gap

I was having a spirited conversation about the state of public relations with a journo buddy of mine last week when this question came up: “How in the hell can anyone build a bridge long enough for the widening generation gap in the media and PR?”

After he downed a few shots of a certain toxic adult beverage following that stress-induced question, it got me thinking about another 5 Things topic for all us flacks to enjoy and discuss. It should scurry up some conversation, so here’s to hoping.

Here are 5 Generation Gaps in Need of Bridging in PR. If you have tools to build this structure, we will set up the contractor site immediately.

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Is Twitter Planning More Changes to Make America Freak Out?

twitter changes

Why does anything have to change?

It is going to happen, and usually when you least expect it — change. Things begin to sag. Batteries run out. You have to move. The job doesn’t have the “new car” smell anymore. Whatever it takes, things will change.

It’s the circle of life, and in technology, that circle is typically your PC buffering. Most changes are accepted, some more than others. However, when Twitter thought they could sneak one past America, social media imploded and warned whoever would listen that there better not be any more slick changes.

Yeah, there’s more…

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Google Has Become eBay’s Panda in the Butt

google-panda-ebay-and-hackers_2-1

As a copywriter, PR professional, and overall Class-A nerd, I love Google.

Why? If you understand the ‘Google Zoo’ — Penguin, Panda, and Hummingbird — then you would know about the many changes Google has made to the search algorithms. In fact, the Internet guardian has practically declared war on Black Hat hackers and other ne’er-do-wells living in Mom’s basement with the latest version of Alienware.

NEWS FLASH: Google is making us better writers. Of course, in the process, they are so angering brands who spam the Internet. Latest on its ess-list is eBay. Not good.

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Scratch-and-Sniff Internet Is Here. Interested?

oPhone

Technology gets nice PR, but this may take it too far.

Meet the oPhone: the iPhone’s drunk crackhead cousin.

The technology is designed to provide an olfactory sense to the Internet, but is this something you really want? It is for Harvard professor and researcher David Edwards, whose cracked team of students developed a technology that will allow scents to be passed through a text message, phone call, or social media via a Bluetooth-capable smartphone, tablet, or computer.

Food Network, please pick up the white courtesy phone…

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Pope Francis: ‘The Internet Is a Gift from God.’

pope-francis-internetThat sound you heard was St. Peter’s Basilica asking, “Has he ever heard of the Internet?” 

The Pope is no stranger to making friends. Our fearless leader has been enjoying “Pope Francis: The PR Guy” series since the puff of white smoke went sailing into the March sky of Vatican City making Jorge Mario Bergoglio into the man, the myth, the legend.

Il Papa has not only made himself a friend to the common man, but also the digital one with his handle @Pontifex, which now has more than 3.5 million followers. So, an acolyte of his would think he’s savvy about the Web. And then, he says that?! 

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Google PR Responds ‘Ugh’ to San Francisco Bus Protests

google-commuter-bus-protestWhen you are the ubiquitous king of the mountain, you can pretty much to do whatever you want to the minions, serfs and peons trying climb up each side. Watch them, wave at them, ignore them or kick them, it doesn’t really matter — that’s free enterprise.

That monarch of modern-day commerce is Google.

And they rarely respond to anything because, whelp, they don’t have to do that. That is, unless you accidentally retort to a Mission Local reporter with a flippant “Ugh” about tumultuous bus protests in the city, which Google is the big bad wolf to blame.

And that’s what happened. You see, if you work in Google’s PR department, you don’t have to do much but sit on your tail and collect a check. Except now, they are all asking themselves how to spell “p-i-t-c-h-i-n-g-p-r-o-t-o-c-o-l” via Gmail messenger.

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Oh Canada! Former Defense Minister Blames Aliens for Slow Wi-Fi

Paul-Hellyer

Dude kinda looks like E.T. Maybe they are cousins?!

I knew E.T. was nothing more than a Reese’s Pieces-eating pain in the alien butt. You see what aliens are to blame for now? Slow Wi-Fi, that is according former Canadian Defense Minister Paul Hellyer. 

If you have 26 minutes to burn on your lunch, be prepared to laugh out loud at what has to be one of the most unbelievable interviews in the history of from whatever universe this fool hails. He is certain that aliens live among us, and have for quite some time.

“They have rules (and) one of the rules is that they don’t interfere with our affairs unless there are invited to – and that’s one of the reasons, probably, that we haven’t seen more of them until very recently,” Hellyer said.

Oh, there’s more…

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It’s Official: Google Glass Is a Bust

Fashionable?

Even Shutterstock thinks so

For all the talk of tech in 2013, we can’t think of a single product that truly altered the landscape. Nothing came anywhere close to the innovation of, say, the iPad. Smart watches seemed mildly interesting, but the biggest “breakthrough” was supposed to be Google Glass.

After reading this Mat Honan Wired account of a year spent with the device, we can safely call it a dud. For now.

Key quotes after the jump.

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The Top 5 Responsible Reasons to Invest in Responsive Web Design

responsive-web-design

In a nutshell, this is the future … and the present of Web design. One URL + One code = Multiple devices with bridging content. Easy, right?

And if your clients are not aware of this, you may have some issues upselling, cross-selling or even selling them on the reason to stay with you in 2014. Your clients want to be seen everywhere and their clients find them anywhere. From tablet to smartphone, desktop to laptop, there needs to be a viable Web presence wherever you look.

Only that can get expensive right? Well, not if you understand Responsive Web Design, which basically embraces something called “second screen.” You know what so climatic about 2013 in the PR and Web world? This was the first year that more people searched for websites via mobile devices than a desktop computer (according to Morgan Stanley research, 2007 – 2015). The first and will ever be the same. Count on it.

So, how are you advising your clients? Waiting for the Web guys to do it for you? Yeah, that’s not going to work so get a pen and right down these five easy tips for your clients. They will thank you for it in the morning…

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The Over-Acronymization of PR (and 5 that need to go)

social-media-marketingMEMO to all those who mean the PR Newser team harm: Yes, “acronymization” is a word … now. 

Think about what you say on a daily basis at your job in PR, marketing, communications, social media, or some such. If you are like me, you abhor “Buzzword Bingo” and try to avoid it like a cold sore on a first date. However, you just can’t seem to escape the dreaded acronym that plagues this industry.

Think about it. They are everywhere, like a Kardashian only far less annoying. If they are online, you will offer clients abbreviations like “SEO,” “SEM,” “SMO,” and “SERP.” Go offline and you’re stuck there too with “B2B,” “B2C,” “CPG,” and “CTA.”

Meanwhile, I’m over thinking “WTF!”

Why do flacks, creatives and hybrids have to make everything an acronym? Do we sound more like a PR crackerjack when we barf initials out as if we are drunk on alphabet soup? Do you believe clients are so deftly impressed at your ability to summarize volumes of knowledge into three letters that have no business being together? Or, is it because you are just lazy as all get out?

Here is our list of top 5 industry acronyms that have to go…

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