IZEA, the self-described “pioneer of social sponsorship”, knows a bit about connecting clients with popular social media users in the interest of increased exposure and, of course, sales.
Last week saw the release of the company’s fifth annual “State of Sponsored Social” report created in collaboration with research firm Halverson Group in order to reveal trends in that rapidly growing digital niche.
The big finding: sponsored social is now the second most common digital marketing tool behind only the trusted display ad.
- A majority of marketers (52 percent) have a separate budget for paid social promos.
- Most don’t pay via the old “free product samples”…they use cold cash.
- The amount of money involved is increasing: “influencers” on the whole reportedly derive 63 percent of their income from sponsorships
In short, this isn’t your classic PR model. We asked IZEA Founder/CEO Ted Murphy for his take on the report.