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Posts Tagged ‘Tesla’

Tesla’s Latest Press Release Satisfies Your GIF Fix

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We’re not up for making sweeping generalizations on a Monday morning, but Tesla’s latest corporate announcement definitely raises some questions about the future of the press release.

Rather than go the traditional route, CEO Elon Musk took time off from his day job serving as Larry Page’s favorite charity organization to publish the release under his own name as a Medium post. It’s both a product launch and the latest step in an ongoing campaign to control the damage stemming from safety concerns with Tesla cars.

Don’t worry; Musk sticks to his famously aggressive messaging style and adds a few GIFs for emphasis.

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Pando Daily Journalist Lands PR Gig with Tesla

One thing we learned about the world of tech journalism this week: Pando Daily (or at least Paul Carr) really hates Valleywag. In Hack Turned Flack news, the latter also let us know that Hamish McKenzie will leave his journo gig with the former to take a job in PR with Tesla.

That’s Tesla of the renewable, highly flammable automobiles and the CEO eager to do his best impression of Arnold Schwarzenegger in Total Recall.

We will now follow the latest chapter in the attempt to market electric cars to the masses with great(er) interest. And if you’re wondering how McKenzie feels about Elon Musk‘s “shoot the messenger” strategy, consider this headline:

Why Elon Musk Is Right to Fight the Media

Should be an interesting year.

Tesla’s Elon Musk Still Thinks The New York Times Is Out To Get Him

Elon Musk, Tesla CEOOn Wednesday we advised Tesla founder/eccentric weirdo Elon Musk to stop insisting that The New York Times auto critic John Broder intentionally sabotaged his Model S test drive because he hates electric cars.

We are shocked to learn that Musk did not take our advice, instead releasing another lengthy statement in which he critiqued nearly every element of Broder’s highly detailed follow-up to his initial post.

We won’t get into the technical specifics as others have covered them extensively, but here’s a good example of the nature of this tit-for-tat showdown: Musk accuses Broder of driving in circles in order to intentionally run down the car’s battery; Broder says that he was simply trying to locate one of the company’s poorly-lit Supercharger stations. He said, she said.

Again, we understand Musk’s desire to protect his baby.

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Tesla Fights Back Against Its Own PR Fail

Tesla Model S Sedan via WiredPaypal co-founder/insanely rich guy Elon Musk isn’t afraid to defend his far-out ideas, be they successfully marketing an electric automobile or convincing rich people to move to his future colony on Mars.

But can he fight back against what CNBC calls “Tesla’s PR #EpicFail“? His auto company’s latest electric car, the Model S, won Motor Trend‘s car of the year award among a wave of very positive reviews, but The New York Times auto critic John M. Broder‘s test drive didn’t go so well.

Despite being a “technical wonder”, the car ran out of juice in cold weather when its battery died and the writer, having no access to one of the company’s remote “Supercharger” stations, had to call a towing company. The Tesla brand’s stock took a hit, inspiring Musk to lash out on Twitter. The funniest part of this four-wheel drama? Not only did Musk pitch the story to the Times in the first place, he apparently called the critic to apologize for the experience and offer him a second test drive before calling him a liar in public.

This is a strange damage control strategy, no?

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‘Loser’ Tesla Wins Car of the Year, Mocks Mitt Romney

Photo via Stephen Lam/ReutersApologies for bringing your attention back to the 2012 election, but you may recall this Mitt Romney quote from the first presidential debate in which he criticized President Obama’s focus on “clean” energy:

“But don’t forget, you put $90 billion, like 50 years’ worth of breaks, into—into solar and wind, to Solyndra and Fisker and Tesla and Ener1. I mean, I had a friend who said you don’t just pick the winners and losers, you pick the losers, all right? So this—this is not—this is not the kind of policy you want to have if you want to get America energy secure.”

Turns out that Tesla, at least, has the last laugh: the company’s Model S all-electric sedan just won Motor Trend‘s Car of the Year award by unanimous 12-0 vote. The Model S is the first electric car to win in the 64-year history of the award, and its victory signals an industry-wide shift toward hybrid and electric models–if not on the road, then definitely in the design studio.

Lest we think Motor Trend simply followed the flock in making this decision, editor in chief Ed Loh stated that the magazine’s editorial board didn’t choose the Model S simply because it lacks a combustion engine; it also happens to the be the fastest and one of the quietest, best-handling American sedans on the market.

And about that Mitt Romney “loser” quote: No one at Tesla commented on the matter before the election, but designer Elon Musk, the mind behind the Model S, managed to get a final dig in after his Motor Trend victory, stating:

“In retrospect he was right about the object of that statement, but not the subject.”

Mee-oww.