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Posts Tagged ‘Text 100’

15 People Business Insider Left Off Its ‘Top 50 Tech PR’ List

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ICYMI, yesterday Business Insider posted another of its famous clickbait listicles (not that we would ever do anything like that, cough cough). This one was of particular interest to the people in PR.

It’s true that “The 50 Best Public Relations People in the Tech Industry in 2014” was — as one of our industry friends put it — “so arbitrary.” At the same time, it’s always good to see journalists highlighting the real, valuable work done by PR rather than denigrating the entire industry.

It was also nice to see friends of the site Ed Zitron of EZPR and Barbara Bates of Eastwick get some respect.

A couple of things we noticed: someone really likes working with Waggener Edstrom and Brew PR and there weren’t a whole lot of names on the list from the usual suspects. Check out the O’Dwyer’s top tech firms list and notice how many of them didn’t appear in the BI post.

After the jump, we listed some people — both abstract and specific — whose absence we noted.

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Spin the Agencies of Record

The Telegraph is reporting that Pippa Middleton, sassy sis to the Duchess of Cambridge Kate Middleton, has consulted with David Wynne-Morgan about protecting and repairing her reputation. Wynne-Morgan is a consultant with Bell Pottinger. Middleton ran into trouble recently when she was seen with a man police thought was brandishing a gun while she was in Paris for a  party. Word is Pippa is thinking of moving to New York  since she’ll be here promoting a book.

Sur La Table, which sells all things cooking-related, has chosen M Booth as its AOR. The 40-year-old store is seeking more media coverage and brand recognition. M Booth SVP Jennifer Teitler will lead strategy on the account.

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PRs Talk About Their Trips to SXSW

The interactive portion of SXSW is coming to a close today (the music portion starts today and SXSW Film runs through the 17th). Many across the PR industry made the pilgrimage to Austin — our Tweetdeck was filled with check-ins from Austin Bergstrom late last week — and took some time to report on what they were seeing and hearing.

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Women Leaders in PR: Aedhmar Hynes Talks Work, Family, and Being ‘True to Yourself’

In this latest installment of our Women Leaders in PR series, we profile Aedhmar Hynes, the CEO of Text 100 for more than a decade. Text 100 is a global firm that focuses on areas including energy, technology, consumer electronics, professional services, and travel and tourism.

Even with an international public relations business to run, Hynes manages a busy family life. She is the proud mom of four children in addition to being head of a big company.

After the jump, Hynes talks with us (in a charming Irish accent) about her professional career path (a term she doesn’t really like), the “agency of the future,” and why being a mother is part of what makes her successful.

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Revenue Up 19 Percent at Next Fifteen

Next Fifteen, home to Text 100, M Booth, OutCast Agency, and other PR firms, reported a 19 percent increase in revenue for the year ending July 31. Revenue totaled £86 million (about $135.7 million according to today’s conversion rate) versus £72.3 million in 2010.

Profits were also up 42 percent to £7.5 million (about $11.8 million). And organic revenue growth was 11 percent.

Among the business developments for the year was the investment in The BlueShirt Group and new clients including Disney consumer products, Zynga, and OpenTable. Also a few interesting facts: 30 percent of group revenue for the year came from the top 10 clients; North America and APAC account for 68 percent of revenue (the U.S. generated 52 percent of group revenue); and tech companies generated 69 percent of revenue.

For more detail about Next Fifteen’s earnings, click here.

Spikes Asia Announces PR Jury

The Spikes Asia Advertising Festival has announced the PR Jury members:

Tim Sutton, chairman of the Asia Pacific region at Weber Shandwick, who will serve as Jury president
Bob Grove, CEO, Edelman, Southeast Asia
Wei-Hsiang Chong, MD, Milk PR in Malaysia
Chong Wei-Hsiang, CEO, Milk PR, Malaysia
Donna Nievera-Conda, MD at Philippines-based Strategic Works
Jeremy Woolf, SVP of the global social media practice at Text 100 in Hong Kong
Mark Lee, SVP and GM of Fleishman-Hillard in Singapore
Radhika Shapoorjee, president, IPAN Hill & Knowlton in New Delhi, India

Spikes Asia is organized by the Cannes Lions International Festival of Creativity and Campaign Asia Pacific publishers, Haymarket. The event has been held for the last 25 years and will take place this year from September 18 through the 20 in Singapore. There’s still one more week to throw your campaign in the ring.

Nokia Chooses Next Fifteen

After much review and a lot of changes, Nokia has settled on Next Fifteen (The Holmes Report says Bite Communications and Text 100 are among the firms that will be working on the business) for PR work across the U.S., U.K., and Finland where the company is headquartered.

The decision was made after a six-month search that had narrowed the contenders down to three companies in addition to Next Fifteen: Emanate, Fleishman-Hillard, and Cohn & Wolfe. F-H and Cohn & Wolfe (which works with LG Mobile) ran into conflicts.

Ketchum previously handled Nokia’s PR in the U.S. GolinHarris was the previous AOR with Good Relations handling the business in the U.K. [via Holmes Report]

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Next Fifteen Selects Eyre as Chairman

Next Fifteen Communications, home to Text 100, M Booth & Associates, The Outcast Agency, and other PR firms, has appointed a new chairman: Richard Eyre, chairman of the Internet Advertising Bureau and the Eden Project, and director of a number of companies, including Grant Thornton LLP and Signify Ltd. He steps in for Will Whitehorn who was chairman for seven years.

Next Fifteen’s CEO Tim Dyson said that Eyre selection was significant as the company continues to develop in the digital marketing and technology space.

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Ketchum, Weber Shandwick Lead the SABRE Tally with Eight

The Holmes Report packed them in at Cipriani’s last night for the SABRE Awards dinner. PR firms came out in full force for the event where Ketchum and Weber Shandwick took the most awards for the night with eight. Weber shared the Platinum SABRE Award with Edelman and PepsiCo for Pepsi’s Refresh campaign, the company’s big social media CSR initiative. Among the awards Ketchum took home were for CSR with its client FedEX and for product media relations targeting trade media for client Navistar.

Other winners for the night were Glover Park Group in the public affairs category, MSLGroup for its work with Pepto-Bismol in the single special event category, and WPP with Ford Motor Company in the trade show category. A full list of Gold and Silver award winners is available here.

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AMD Chooses Edelman as AOR After Competitive Review

Advanced Micro Devices (AMD) has chosen Edelman as its AOR after a competitive search that included Weber Shandwick and Next Fifteen firms Text 100 and M Booth, PRWeek reports. Next Fifteen firm Bite Communications was the incumbent, but was not involved in the review. The company also previously worked with Ketchum, but ended that relationship within six months of choosing the firm (along with Bite) back in 2008.

According to The Holmes Report, Edelman has handled AMD’s business in Asia-Pacific since last year, and both Bite and Text 100 will work with the tech company in Europe.

AMD’s CEO Dirk Meyer recently left the company and the company has introduced new products. The account is budgeted between $5 million and $8 million.

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