The Arthur W. Page Society today introduced “Building Belief: A New Model for Activating Corporate Character and Authentic Advocacy,” a corporate comms model that builds upon the organization’s 2007 “Authentic Enterprise” report. Back then, the group described the new comms landscape. This new model offers a framework for managing it.
Over the past year, the organization, which is primarily composed of corporate communications execs from international and Fortune 500 businesses, chose 16 companies doing good work in the field, tapped them for insight, and tested the group’s hypothesis a number of times before publishing the model. It’s built on two parts: “corporate character” and “authentic advocacy.”