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Posts Tagged ‘The Biggest Loser’

Los Angeles Makes ‘Meatless Mondays’ Official

Farmers Market Produce We can all agree that most Americans (ourselves included) would benefit from eating a little less meat. It’s not that meat isn’t delicious or that it’s always unhealthy; it’s just that we tend to rely a little too much on beef and bread.

You may have heard of “Meatless Monday”, a public health PR campaign created in 2003 by marketing vet Sid Lerner and promoted by the Johns Hopkins School of Medicine‘s Center for a Livable Future in order to make healthy dietary choices more palatable to the otherwise distracted masses. Why Monday? Turns out we’re more receptive to healthy messages after indulging in the excesses of the average weekend (beer, football, BBQ…you know the deal).

Last week the Los Angeles City Council decided, by unanimous vote, to declare all LA Mondays “meatless” and to incorporate the message into its regular operations. What does this mean, exactly? We imagine that the subsequent PR campaign will resemble a much smaller version of Michelle Obama’s “Let’s Move!” project. The city’s mayor might even make a guest appearance on The Biggest Loser (hint hint).

Of course, the city can’t require anyone to suffer through every miserable Monday without the delicious life-giving taste of flesh…

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Spin the Agencies of Record

Walgreens has chosen Encompass Events, a division of Encompass Media Group, for its national “Walk with Walgreens” program, which encourages people to stay healthy by walking. To start, the firm will work on the launch event, taking place April 6 at the Walgreens flagship in Times Square. It will begin with a press conference and continue with an “inaugural walk” led by a marching band, Alison Sweeney, host of NBC’s The Biggest Loser, and others. The program is also part of Walgreens’ Go Healthy: NY program. A 12-episode television show produced by Encompass Media Group along with NBC New York and Union Square Agency will debut on April 27.

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