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Posts Tagged ‘The Blueshirt Group’

Revenue Up 19 Percent at Next Fifteen

Next Fifteen, home to Text 100, M Booth, OutCast Agency, and other PR firms, reported a 19 percent increase in revenue for the year ending July 31. Revenue totaled £86 million (about $135.7 million according to today’s conversion rate) versus £72.3 million in 2010.

Profits were also up 42 percent to £7.5 million (about $11.8 million). And organic revenue growth was 11 percent.

Among the business developments for the year was the investment in The BlueShirt Group and new clients including Disney consumer products, Zynga, and OpenTable. Also a few interesting facts: 30 percent of group revenue for the year came from the top 10 clients; North America and APAC account for 68 percent of revenue (the U.S. generated 52 percent of group revenue); and tech companies generated 69 percent of revenue.

For more detail about Next Fifteen’s earnings, click here.

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Next Fifteen Reports 19 Percent Revenue Increase

Next Fifteen Communications Group, which counts Bite, Text 100, and The OutCast Agency among its firms, reported a 19 percent increase in revenues to £40.8 million (about $66.37 million, at today’s conversion rate) for the six months ending January 31, 2011.

Profits were also up 19 percent from £2.08 million in 2010 to £2.49 million (about $4.05 million) this year. Organic growth was up 11 percent in the U.S.; the U.S. is also responsible for about half of the company’s revenues. The U.K. and APAC produced four percent organic growth and the EMEA region was flat.

Like many other firms, Next Fifteen credits the digital space for the positive outcome.

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Next Fifteen Earnings Release Includes Acquisition Announcement

More good news on the earnings front: Next Fifteen Communications Group announced an 11 percent year-over-year revenue increase today. The company reported £72.3 million  (about $113.6 million using today’s exchange rates) in revenue for the year ending July 31, 2010, an increase from £65.4 million in 2009.

Next Fifteen’s five PR agencies are Text 100, M Booth & Associates, The OutCast Agency (recently rebranded),  Bite, and Lexis.

Among the accomplishments for the year, the press release highlights the acquisition of M Booth, the 55 percent acquisition of Upstream Asia to create Bite Asia, and the creation of the new digital consultancy Beyond.

Slipped in at the bottom of the release is the announcement that Next Fifteen has acquired an 85 percent stake in The Blueshirt Group, a San Francisco-based financial communications company that serves the technology sector.

In a statement, chairman Will Whitehorn said:

The Group has recovered well from the economic slowdown and has continued to invest in its future, while maintaining one of the most conservative balance sheets in the UK marketing services sector. It remains highly ambitious and believes it has significant opportunities for growth over the medium term, both through organic growth and selective acquisitions. This is evidenced by the announcement today of the acquisition of The Blueshirt Group, a financial communications company based in San Francisco.