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Posts Tagged ‘The Chronicle of Philanthropy’

STUDY: Even the Most Successful Charities Struggle to Raise Money Online

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You’d think that most non-profit organizations would have great mobile-friendly tools to help supporters donate as quickly and easily as possible—but according to a study performed by The Chronicle of Philanthropy, that’s not the case. The key point:

“The groups take too long to ask for money, and they make it too hard to give online.”

That sentence flips the main problem faced by e-commerce marketing on its head—and there’s more.

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Mark Zuckerberg Is the World’s Most Generous Man

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That’s according to The Chronicle of Philanthropy, which just released its list of the 50 biggest givers in the world over the past year. This ranking does include a couple of qualifiers: Zuck’s donation came in the form of Facebook stock, and the $992 billion listed only went to the Silicon Valley Community Foundation, which is a very local organization.

Still, that’s quite a bit of theoretical money, and the listing solidifies Zuckerberg’s reputation as an all-around good guy (while mentioning his work with Startup: Education).

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