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Posts Tagged ‘The Chronicle of Philanthropy’

STUDY: ‘Conscientious Consumption’ on the Rise While Donations Decline

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Two recent and seemingly contradictory studies paint a complicated picture of the corporate CSR and non-profit sectors.

First comes Havas PR’s report on conscientious consumers, titled “BeCause It Matters.

The agency surveyed more than 6,600 Americans for the project. Its basic conclusion holds that the public — and especially young people — are more concerned than ever before about the ethics and CSR initiatives of the companies whose products they buy. Another unrelated study, however, complicates the picture on the philanthropy side by showing us that traditional sources of donations for non-profit organizations are giving less than they have in the past.

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STUDY: Even the Most Successful Charities Struggle to Raise Money Online

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You’d think that most non-profit organizations would have great mobile-friendly tools to help supporters donate as quickly and easily as possible—but according to a study performed by The Chronicle of Philanthropy, that’s not the case. The key point:

“The groups take too long to ask for money, and they make it too hard to give online.”

That sentence flips the main problem faced by e-commerce marketing on its head—and there’s more.

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Mark Zuckerberg Is the World’s Most Generous Man

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That’s according to The Chronicle of Philanthropy, which just released its list of the 50 biggest givers in the world over the past year. This ranking does include a couple of qualifiers: Zuck’s donation came in the form of Facebook stock, and the $992 billion listed only went to the Silicon Valley Community Foundation, which is a very local organization.

Still, that’s quite a bit of theoretical money, and the listing solidifies Zuckerberg’s reputation as an all-around good guy (while mentioning his work with Startup: Education).

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