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Posts Tagged ‘The Colbert Report’

No Joke: ‘The Colbert Report’ Voted ‘Most Informative U.S. News Source’

colbert better than news

Hey national news, you think your ratings are bad now?

I haven’t seen a survey but I would be willing to bet that most journos and PR peeps watch Comedy Central … for news.

Why? How much drive-by shootings, domestic disturbances, child abuse cases, political scandals, and weather reports can one person take in a day? We need some levity so we read blogs with a tinge of snark and watch TV with a bit more.

Thank you Comedy Central for Jon Stewart and Stephen Colbert.

While they joke wonderfully about the world around us, they educate America by giving a no-nonsense approach to what “breaking news” obfuscates on a minute-by-minute basis. And now, there’s proof: Stephen Colbert has been voted the “most informative U.S. news source.”

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Stephen Colbert Is Your New David Letterman

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So there’ll be no need to #CancelColbert after all.

When we first heard that Colbert was among those in consideration for Letterman’s role, we didn’t think it would work. But then he’s come a long way since “Even Stevphen“, hasn’t he? Also: love Neil Patrick Harris, but all those awards shows would be lonely if he took over.

Now will Colbert be as gracious to guests as Letterman was?

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Stephen Colbert Responds to #CancelColbert Controversy As Only He Can

So, in case you missed it, The Colbert Report made fun of somebody via Twitter, and it became a threefold lesson in PR.

The tweet in question poked fun at the the owner of the controversially-named Washington Redskins, Daniel Snyder, after his ham-handed attempt at shedding positive light on the decidedly non-PC team name by announcing the creation of the Washington Redskins Original Americans Foundation.

The tweet read, “I am willing to show #Asian community I care by introducing the Ching-Chong Ding-Dong Foundation for Sensitivity to Orientals or Whatever.”

In context, it’s a hilarious parody that successfully illuminates Snyder’s poorly-executed attempt at cultural sensitivity; but taken out of context, the statement could obviously be viewed as, well, culturally insensitive.

Therein lay the problem. Read more

Colbert’s Twitter Bot Mocks Fox PR ‘Socks’

Last week, a staff writer on The Colbert Report created a Twitter feed automated to turn others’ messages into tweets celebrating Fox News with the hashtag #PraiseFOX by replacing words with the names of Fox shows and hosts.

It’s a satirical play on Fox PR’s “sockpuppet” habit and BuzzFeed’s @horse_ebooks, and while WaPo‘s Erik Wemple is kind of right to say “the explanation is a doozy“, you’ll get it:

Maybe we’re just easy to impress because we’re not programmers, but there’s a new tweet every two minutes and some of the backhanded compliments are gold:

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Stephen Colbert Forces Bill Clinton to Tweet Like the Rest of Us

You’d think former President Bill Clinton, master of shameless self-promotion, would know all about hyping himself on Twitter, right? Apparently not! In his famous state of perpetual insecurity, Clinton asks Stephen Colbert, “What if you tweet and nobody tweets back?”

Colbert isn’t just a genius when it comes to self-promotion: he knows how to win attention for other people, too. On last night’s show he didn’t just advise Clinton to start tweeting — he had an account ready!

Fast Company calls this a “giant guerilla marketing stunt”. 83,000 followers on the strength of a single tweet? We might just have to agree. Somebody name this man Pope already! (Not really.)

Oh, and the feed’s bio reads: “I am President William Jefferson Billy Jeff Rodham Clinton. Stephen Colbert is my BFF.” We greatly admire Colbert’s unparalleled ability to make everything all about himself, but most importantly we hope that @PrezBillyJeff follows our 7 hashtag strategy tips. If a tweet falls in the forest…

The KKK Wants In On This Whole ‘Rebranding’ Thing

Say you’re a deeply hated racist organization desperate to stay relevant in an era of dwindling membership, a terrible reputation and–you know–the modern world. Say a certain non-white president just got re-elected. What would you do?

Well, the infamous white knights of the Ku Klux Klan have decided to attack their PR problem from two directions by blanketingtarget communities” with inflammatory fliers while letting the press know that they’ve totally changed–like, for realsies this time.

You might be surprised to learn that the folks behind the KKK are no strangers to branding exercises: they used a 2011 protest by the infamous Westboro Baptist Church to effectively say “Hey, at least we’re not as bad as these guys”. According to a group spokesman who discussed the future of hateful white men with a Denver Fox affiliate, the KKK “[doesn't] hate anyone”. They just want to ensure that “good things come to our race” (by excluding other races).

We’ll just let Stephen Colbert take it from here:

Senator Stephen Colbert? It Might Still Happen…

When we first heard news of South Carolina Senator Jim DeMint’s pending resignation, our first thoughts turned to Stephen Colbert and his inevitable “campaign” for DeMint’s seat. And of course everyone’s favorite fake pundit was on it quicker than white on rice.

This got us thinking about branding as we asked ourselves: Everyone wants to be new and innovative, but is predictability really so bad? When you’ve established your brand so well that people expect you to do certain things, isn’t that a sign of success?

Certainly looks like it: a new poll released today found that Colbert is South Carolina voters’ top choice to replace DeMint, followed by current Representative Tim Scott and Jenny Sanford, the spurned wife of former Governor Mark Sanford. Here he is on The Colbert Report basking in the crowd’s expectations…

Ask NASA About the End of the World This Afternoon

2012Even if you do happen to be one of those fortunate few who live under a large rock, we have no doubt that you’ve still heard some of the eschatological nonsense about The Mayans and December 21, 2012, aka “122112″: the cosmic forces of good and evil will throw down, the brown dwarf planet Nibiru will destroy the Earth, Menudo will get back together, etc.

It’s all funny in a sad sort of way–and we have no doubt that it’s already inspired a few low-budget Discovery Channel documentaries. But the highfalutin “scientists” at NASA take all things related to The End of the World very seriously–and they want you all to know that it will be OK.

(Of course they would say that…)

Anyway, NASA clearly believes that it has a responsibility to inform the impressionable public and avoid the risk of wide-scale Doomsday freakouts, so two weeks ago the organization launched a modest PR campaign designed to debunk all the sourceless rumors and keep the holiday shopping season moving along as planned in accordance with the wishes of our faceless corporate overlords.

Cash-strapped NASA doesn’t have the time or money to produce anything like a fancy TV ad (we kid, we kid), but the sci-fi nerds who obviously run the organization did find the time to create a couple of web pages addressing the most frequently asked 2012 questions and allowing a supposed “astrobiologist” to write a bunch of TL;DR answers on the very same topics.

That’s not all, though: things are about to get real at 2 PM today.

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Biggest Stories of the Week

Reader Poll: Who Won the Olympics of Endorsements?

Uh......OKWe’re calling it: Corn Flakes spots are only the start for Gabby Douglas, Aly Reisman and the rest of the “Fierce Five.”

Now that the torch has been extinguished, the medals have been awarded and fans have received serenades from John Lennon, Freddie Mercury and—for some reason—George Michael, one big question remains: Which athletes really cleaned up at the 2012 Games? Beyond the obvious winners (Gabby Douglas, Ryan Lochte and all-time champ Michael Phelps), who will come out on top of the Olympics endorsements game?

First place is a lock: This week’s all-out media blitz by the gymnastics team will include appearances on The Tonight Show, The TODAY Show, Good Morning America, The Colbert Report…you get the idea. The always-prescient New York Post predicts “hundreds” of endorsement offers for Douglas alone.

But how fares the rest of the US squad? Read more

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