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Posts Tagged ‘The Cut’

Tinder Makes a New Match…at the South Pole

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Don’t sleep on this selfie opp

The dating app Tinder scores today’s biggest completely random PR win from way down south in Antarctica.

According to NYMag’s The Cut, a nameless American researcher got bored while doing the data analysis thing at McMurdo Station near the South Pole (imagine that!) and fired up his smartphone on a lark because he “wanted to see if there were any available women out on the loveless tundra.”

To the endless joy of whoever runs PR at Tinder, the answer was “yes” (after said dude expanded the app’s location radius).

Now click through for some real romance.

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Beyoncé’s Big Chicken Order: Innocent Meal or PR Stunt?

BREAKING: Beyoncé‘s entourage likes chicken. A lot of chicken.

After a concert in Essex on Saturday, she ordered what was almost certainly the largest delivery in the history of Nando’s, a South African/UK chicken chain: $2,200 worth of wings, fries, veggie burgers…and 48 whole birds.

So the lady’s team loves their fowl. But The Cut sees a PR strategy beneath all the oil and hot sauce: this isn’t the first time Mrs. Carter has made news for being a generous customer. She spent four figures at a Nando’s in Ireland earlier in the year, and a New Orleans bakery got some attention last month when she called after closing time to request a big post-show order that inspired the business to reconsider its “no delivery” policy.

The Cut might have a point: a simple Google search for “Beyonce chicken” reveals that pretty much every blog everywhere is on the Nando’s story. It’s not like she was going for anonymity, either: the name on the order was “Beyonce K.”

That simple choice was really three things in one: clickbait for pop culture bloggers, great publicity for Nando’s and yet another way for Beyoncé to remind the world that she’s just like us. Win-win-win.