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Posts Tagged ‘The Daily Meal’

Jackie Stone, Marketing Maverick, on the Early Days of the Internet

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Marketing exec Jackie Stone has been working in digital media since 1995, which means she’s seen firsthand just how much the Internet has transformed the way we share content and connect with people. Stone got her start as an account supervisor for the Promotion Development Group, one of the first companies to use the web to help market its clients’ brands. Today Stone is the senior vice president of marketing for Spanfeller Media Group, which publishes The Daily Meal and The Active Times.

In the second week of Mediabistro’s Profit From Your Passion series, Stone discusses the early days of the Web: “We built the first websites for Macy’s, Bloomingdale’s… We were just beginning to understand the power of what this was going to be.”

Check out the video below for more from Stone, including her advice for aspiring marketing professionals.

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Three Takeaways from Ogilvy PR’s Media Mixer

Last night, Ogilvy PR‘s Media Influence group held its second MediaXchange mixer, a small gathering of media folks and members of the Ogilvy team at Club A Steakhouse in Midtown. The steakhouse is significant not only because the food was good and the space was just the right size for a cocktail party, but because it’s outfitted with wine-colored fabric on the ceiling and large stalks of bamboo.

According to Jennifer Risi, EVP of the group, the first MediaXchange event was a success in part because a media placement actually resulted from it.

Read more

Pitching The Daily Meal: ‘Harvesting the Delicious’

TheDailyMeal.com launched in January 2011, raised $6 million in funding by August, was reaching two million readers by the end of the first year, and has expanding to include an e-commerce offering through a partnership with Cooking.com.

“We want publicists to understand our mission: harvesting the delicious and discarding the mundane, being the friend on the inside, delivering a fresh take on dining news and trends, discovering and reporting with a sense of fun and curiosity,” says Valaer Murray, managing editor of the site. Did you get all that?

In the latest “How to Pitch for PR” feature, Mediabistro gets the scoop about getting your story in front of The Daily Meal audience. Editors are looking for a wide range of pitches, but there are a few things you might want to keep in mind before sending over your idea.

Click here to read on. [sub req'd] Not an Avant Guild member? Click here for more info.

Revolving Door: 9.23

Here are this week’s PR and media highlights from mediabistro’s Revolving Door Newsletter:

Christine Gorman has been named health and medicine editor at Scientific American. She had been senior health and medicine writer at Time.

Valaer Murray has been named managing editor at The Daily Meal. He had been managing editor at Forbes Traveler.

Jennifer Schonberger has been named staff writer at Kiplinger’s Personal Finance. She had been reporter at The Motley Fool.

Michael Speier has been named managing editor at Deadline.com. He had been executive editor at Daily Variety.

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