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Posts Tagged ‘The Dark Knight Rises’

Worst. PR Stunt. Ever. (Back Pain Edition)

Definitely a murdererCourtesy of Gawker, we bring you what will undoubtedly be the worst PR move of this or, arguably, any other week: a Minnesota chiropractor’s office sent out a press release implying that both the Aurora Dark Knight Rises tragedy AND the terrorist attacks of Sept. 11, 2001 could have been prevented by…you guessed it, a trip to your friendly local back specialist.

According to the words of an unnamed PR genius writing under the headline “Don’t Let Anyone Go All Batman on YOUR Kids,” the perpetrators of these horrific crimes were almost certainly motivated by an inability to “feel pain, feel happiness, feel anything” stemming from screwed up or “WAY haywire!!” nervous systems that all lead back to “subluxated” spinal columns and other chiropractic discomforts. Like, duh.

If only those mass murderers had gone in for a glorified back massage. We have no words.

(In the most obvious follow-up ever, an apology was issued the next day.)

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Christian Bale, Star of ‘The Dark Knight Rises’, Visits Aurora, CO Hospital

As we reported earlier this week, Warner Brothers studio has been commended for responding to last week’s tragedy in Aurora, CO swiftly and responsibly, by canceling the international press tour and pulling many TV ads for The Dark Knight Rises. Now, Christian Bale, star of the film, has chosen to express his respect and sympathy by visiting with victims of the shooting.

According to The Denver Post, Bale and his wife, Sibi Blazic, met with seven patients at the Medical Center of Aurora on Tuesday afternoon. Hospital interim president Bill Voloch said that Bale notified hospital officials that he wanted to visit the injured, and asked that the media not be notified in advance.

Bale and his wife also met with a number of doctors and first responders, and visited a memorial that has been set up near the movie theater. Officials from Warner Brothers have said that Bale decided to go Aurora on his own, and was not asked to do so by the studio.

The actor had released a statement in the wake of the tragedy, saying, “Words cannot express the horror that I feel. I cannot begin to truly understand the pain and grief of the victims and their loved ones, but my heart goes out to them.” It’s one thing to release such a statement, but quite another to turn words into actions and make the direct, personal impact that Bale made during his trip to Aurora.

“It was good for the patients,” Voloch told The Denver Post. “We hope it was therapeutic for them, and all the staff really appreciated him coming.”

For the full story in The Denver Post, click here.

For a gallery of photos, click here.

Sundance Festival Favorite Already Getting Oscar Buzz

The summer blockbusters are coming! The summer blockbusters are coming!

With all the talk of The Avengers, Prometheus, and The Dark Knight Rises, it’s hard for other films to get a word in edgewise. Being on the receiving end of some film festival love can help smaller movies attract a little attention.

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